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The old adage 'the more things change the more they stay the same', is as true now as it ever was. A few weeks ago we heard on the news that a wel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l known Telecoms' supplier was whingeing that they were victims of their own success. They had sold too many of a service and couldn't deliver the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

goods. Worse yet they could not supply the good customer services, to ensure client retention after the failures. The ensuing chaos led to more un

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

happiness with the supplier, due to the lack of good customer service response.

With this age of being able to reach and sell to so many people s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fast, through mass selling, the attitude of throw a number of darts at the dartboard and some will stick, is disappearing and many darts are stic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing more quickly, because so many people are being targeted and reached.

However this is a dangerous approach, because the damage done by failing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to deliver can haunt a Company for years. I think Michael O'Leary of Ryan Air understands this. He promised a service and delivered it until the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

K airports came to a grinding halt, with the recent 'terror over the Atlantic' plot. He took the bull by the horns and kicked up a fuss about our

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lack of ability to deal with the situation. If you are going to sell to the mass market, you had better be prepared for it, like organising a smal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

military action, making sure all the people are in place, everyone is trained and knows what is expected of them and the right hand always knows

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat the left hand is doing. If the airports had been able to deal with the issues and why shouldn't they, Mr. O'Leary would not have been so upset

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that, weeks after the crisis, things were still not back to working in an orderly fashion. After all we have been in competition for many years w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th Charles de Gaulle airport for Heathrow to be the best and first landing point in Europe.

So we are going back and in the case of many companie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, large and small, we have gone full circle and now engage in making a proper sale. This is at present, rather limited to selling business to bus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ness. Salespersons know and understand their product. Questions are answered honestly and comprehensively and the salesperson knows they can deliv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r.

This is why so many organisations will employ a native speaker to sell into another country. This is not only because they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ef="http://www.languagejobs4u.com/">speak the language , but because they understand the business culture and the way business people are exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cted to behave in that country. These sales people know how to professionally communicate with each other. We speak a 'different' language from th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e US for instance, when we say very soon, we often mean next week, the US will often interpret that as 'tomorrow'. However a Spanish businessman m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y understand that this might take a few weeks and a German person will want to be given a precise date.

"Plus c'est la meme chose, plus ?a change

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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