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Nearly everyone has heard of the Rubik’s Cube. For most, it’s a challenging puzzle, but for some it becomes an obsession. How can we app

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly the Rubik’s cube in our daily business practices? Simple, use the Rubik’s Cube as a tool to test perspective employees. By observing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and analyzing their problem solving process, you the employer, can determine if the candidate is the right for the job.

Step 1: During

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the final interview process, present the candidate with a scrambled Rubik’s Cube. Tell the prospect that their mission is to return with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a completed Rubik’s Cube within 2 hours. They may use any resources necessary.

Step 2: Watch and observe how the interviewee approache

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s the problem. For the first few minutes, most people will play around with the cube trying to logically solve the problem. Most will re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cognize that they will need some form of assistance to complete the puzzle. For those who do not use outside resources, this will become

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a highly stressful and frustrating 2 hours. The first crowd will turn to the internet, they will search for instructions and video demo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nstrations on how to solve the Rubik’s Cube. Perhaps they will even come across this article. Others will dismantle the puzzle and put i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t back together piece by piece. Finally, some will purchase a completed Rubik’s Cube. You might find that employees will start selling c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ompleted cubes, or that the prospect drives to a nearby game and puzzle store to purchase one.

Step 3: Analyze the results. The purpose

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the exercise was not to complete the Rubik’s Cube, but rather to understand the problem solving process. The group that struggles to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

complete the project on his or her own might find it difficult to work in teams. Yet this person is very independent and may make an ex

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cellent leader. The resourceful, internet savy user will still undergo the challenges of completing the puzzle, but is willing to seek a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ssistance. This person often works well in teams or research groups. The deconstructors are also excellent problem solvers. They have re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cognized a second way to complete the task. By understanding the objective, they solve the problem by fixing structure of the cube. Last

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly, the sly fellow who purchases the Rubik’s Cube may be resourceful, and perhaps the smartest of all the candidates. The person identif

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ied the simplest approach to completing the assigned task. As a word of caution, this person may be sneaky, so use careful consideration

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

when hiring this person. Make sure that their solution is not to throw money at a problem.

Some people will not complete the cube, sti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll consider hiring them as they may have other outstanding qualities that may benefit your company. Do not use this as a final criterion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you collect your customers email addresses? I doubt it. This is a huge mistake! Building an email list of your customers is very valuable. By staying in contact with your customers by email, or mailing to them, you build loyalty and you never let them forget you!

One example of this is the company software used. Many futures brokers require that their clients download their software, which should be able to give them access to real-time market stats and much more. The first step is finding out if such a program is used. Then, you may want to learn more information about it.

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