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Want to be a national TV expert and build credibility across the nation? Do you want land big book deals and major consulting c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ontracts? It all begins with getting booked on your first TV show in your local market!

Why? The national media will always w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ant to see a "demo" tape of you in action on a TV show in order to book you. Local TV usually does NOT require previous media e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

perience presenting you with an excellent opportunity to land a segment and obtain the demo video Why does the BIG MEDIA need to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

see you on the air? They want to be sure you have great energy and the ability to handle the lights, camera and action that ta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

kes place on a major TV set.

Do speaking engagements count as a demo? No, because being a great TV guest requires a different

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

kill set than being a great speaker. Sound bites make the difference that is, being able to make strong points in just a few se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ntences whereas in speaking you are allowed a lot more time to make your points.

What are the benefits to my business of appear

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing on local TV? Lots of credibility. You can build expert status within your local and regional area that could lead to lots

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ore business, more opportunities such as speaking or consulting with major companies etc. Creating celebrity appeal your self i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n your home market is not only great for business but lots of fun too.

How will local TV experience help me on the nationals?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You'll increase your comfort level with lights, cameras, and the process of being on TV. You'll learn to avoid the deer in the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eadlights look plus inexperience not only makes you look foolish but hurts the producer too as they are held responsible for you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r performance, after all, they booked you in the first place. You don't want to get a bad reputation with the media as a poor p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erformer!

Should I add my demo to my website? Absolutely! No website should be without a demo these days so the producer can

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ake an immediate decision. In fact, over-nighting a DVD demo is almost out-dated!

Why is appearing on local or regional TV goo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d for networking within my community? You put yourself in a great position for meeting lots of new people and attracting more op

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

portunities to yourself plus you are showcasing your talent which can lead to "regular" expert or you being on the show over and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

over again. Is appearing on local TV good for boos sales? Sure, you can sell more books and products, or even request higher s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

peaking fees. The more media, the better! Everyone wants to hire a tried and true expert with a platform of delivering results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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