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Interviewing is often perceived as being about the candidate. Makes sense – the candidat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e is the person being interviewed after all… True, but the interviewer is the person mak

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng the decision. Who are the most important persons in an electoral debate? Is it the t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o presidential candidates that are debating each other? Wrong! Why are those candidates

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on television? To convince each member of the electorate that will eventually cast a vo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e on Election Day.

“The person making the decision is the most important person. It’s t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at simple.”

Although this comparison is imperfect, it shows a nuance too often missed by

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

candidates attending job interviews, who tend to put too much focus on themselves. What

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

does that mean? It means that answering questions correctly is not sufficient. To “win

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

job”, a candidate has to do more than answering questions correctly. He or she also has

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to leave his or her mark. How can a candidate do that? By paying close attention to the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

interviewers’ demeanors and reactions. Only by being attentive to your audience will yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be able to connect with it and pass your message through.

“Don’t focus only on your ans

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers. Instead, focus on the image you want to project of yourself and the interviewers’ r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eactions.”

The key is to have interviewers that are receptive. They will be receptive i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you show real interest in the position and if you can engage in a real conversation – as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

opposed to only answering questions.

As in a real election, once you are chosen, you wil

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l gain your power back (the winning president will be given the mandate to lead the count

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y for his term in office). Until then, you are nothing more than a salesman.

“What you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ay is not the only thing that matters. It’s also how you say it.”

Don’t forget to smile

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to advertise in the Yellow Pages because you have plenty of referrals from satisfied customers.

When searching for a job, you must begin with the end in mind. Job placement success does not happen by magic, but by making smart, strategic moves to make sure you find the right fit for your interests and abilities.

Tonight, in gathering some quotes to use in a seminar brochure, I had to wrestle with a few important questions: (1) How old is too-old, if you have a reference or testimonial? (2) If the reference’s company has been purchased by another entity, do you use the original company name, the updated one, or both? (3) Can you count on someone to be willing to back-up a reference he wrote, say more than five years ago?

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