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Digg It - Don't Fake It Until You Make It
Fake it ‘till you make it.
This is a tag line that one of my former bosses was quite fond of. She would regularly represent our business
This is a tag line that one of my former bosses was quite fond of. She would regularly represent our business
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as having capabilities that exceeded our ability to deliver. She never outright lied in her marketing efforts. She simply positioned us a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s a different kind of company – one that she thought our customers wanted to do business with. In the end she was setting us up for failur
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
.
Your brand positioning should be based upon your capability to deliver. This is as true for your personal brand as it is for a business
Your brand positioning should be based upon your capability to deliver. This is as true for your personal brand as it is for a business
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
brand. One of the key components in positioning yourself is determining who you want to attract as a customer. Ultimately, your brand is
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the sum of your customers’ perceptions of you. In order to influence the perception of your potential clients, you must achieve a high lev
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l of self-awareness.
Here are a few things to keep in mind as you develop your brand:
You are what you are. Anytime you represent
Here are a few things to keep in mind as you develop your brand:
You are what you are. Anytime you represent
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
yourself to be something that you are not, you run the risk of losing a customer forever. You need to position yourself as different and va
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
luable. Those qualities must be your own. You must be honest with your customers – and with yourself.
Consistency is important. Reg
Consistency is important. Reg
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rdless of the business you are in, your customers must be able to count on you. If you want to impress your customer, don’t complete an ass
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ignment early one time – beat your deadline every time. Your client will know that you are the firm to call if she must have a critical pro
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ject completed on time.
Don’t count on getting a second chance. First impressions are critical. You can’t take back something you
Don’t count on getting a second chance. First impressions are critical. You can’t take back something you
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
aid to a customer. Everything is on the record. You should be yourself, but always remember that your reputation takes a lifetime to build
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
and just a few minutes to destroy.
Be Clear and Concise. Too many people use complex language in order to appear intelligent and ju
Be Clear and Concise. Too many people use complex language in order to appear intelligent and ju
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
st wind up confusing people. Often, complexity makes the speaker seem pompous and condescending. Keep every interaction and every point of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ontact clear and simple. Be transparent. Communicate simply and directly.
Show, don’t tell. If you explain a concept to a customer,
Show, don’t tell. If you explain a concept to a customer,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
he may understand it intellectually. But, if you tell him a story, show him a picture, or perform a demonstration, he will make an emotion
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
al connection to the event, to the experience, and to you. The more of his senses you can involve, the stronger the impression you will mak
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
. The key word here is impression. Make an impact or you’ll fade like a distant memory.
Ultimately honesty wins out in marketing. Powerfu
Ultimately honesty wins out in marketing. Powerfu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
l brands deliver on their brand promise every time. “Faking it” is one way to seriously hurt your chances of “making it” in the real world
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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