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Digg It - Small Business Spoiler - Procrastination
One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/ ‘busyness’ etc. Procrastination is a self-defeating behavior.
As human beings, we are adept at creating convi
As human beings, we are adept at creating convi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ncing language that allows us to rationalize taking specific action or not taking action. We become masterful in presenting a logical sounding viewpoint that successfully defends our position to procrastinate. In this way, we give ourselves permission to step into avoidance, despite the results we say we want!
Hav
Hav
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ing a game plan with action steps can foster procrastination. Over time we develop an automatic patterned response to change, convinced that what we are doing is moving us forward. In reality, we’re just playing the same old game, creating the illusion of moving forward. Bottom line – get real by getting honest wit
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
yourself.
As a small business owner do you:
1. Keep saying you’re going to do something and don’t follow through? Saying one thing and doing something else? The intended action continues to exist in the future as a goal, always out of reach without being fully actualized. The dangling carrot.
2. Prioritize othe
As a small business owner do you:
1. Keep saying you’re going to do something and don’t follow through? Saying one thing and doing something else? The intended action continues to exist in the future as a goal, always out of reach without being fully actualized. The dangling carrot.
2. Prioritize othe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r things first before you can get to what you say you really want? Somehow the starting time keeps getting pushed back. Are you a yesbutter? Yes, I want this but.. Yes I’m excited to get going on this, but… yes but…, yes but
3. Overextend (over commit) so much of your time you never quite get to some things becaus
3. Overextend (over commit) so much of your time you never quite get to some things becaus
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you’re too busy? Some people think scheduling is just a time management problem. In actuality, it’s about making better decisions in how you allocate your time. What do you always manage to fit in despite all the busyness?
I could go on citing examples.
Working with more than 1500 people over the last 17 years,
I could go on citing examples.
Working with more than 1500 people over the last 17 years,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
I have often found fear at the root of procrastination. Fear of failure/success, change, unknown, can be power-full drivers to avoid taking action. The first hurdle to address may be in recognizing patterns of procrastination. People can become so proficient in rationalizing avoidance they lack the clarity to see
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the creative forms of this behavior. Furthermore; self-defeating behavior is caused by self-defeating attitudes. Identifying internal attitudes and assumptions is a key element in fully dismantling self-defeating behavior.
Common objections to justify procrastination:
1. I can't! I'm too fearful! I'm not strong
Common objections to justify procrastination:
1. I can't! I'm too fearful! I'm not strong
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nough! Is that really true? (Or is this your drama?) Can’t??? Try won’t – life is about making choices.
2. I can't afford to! How often do you use money as an excuse to deny having something you need? Is there a cost to you to NOT take action? If there is a cost, at what point is the cost too high a price to pay?
2. I can't afford to! How often do you use money as an excuse to deny having something you need? Is there a cost to you to NOT take action? If there is a cost, at what point is the cost too high a price to pay?
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Consider short/long term value for a questionable investment.
3. I don't have time! How much time is needed to take one step? What changes can you make to open up some time?
4. Now is not a good time! It’s not the right time! When is? What would the right time look like?
5. I'm not ready! What needs to change fo
3. I don't have time! How much time is needed to take one step? What changes can you make to open up some time?
4. Now is not a good time! It’s not the right time! When is? What would the right time look like?
5. I'm not ready! What needs to change fo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you to become ready? What does being ready look like?
6. It's too hard/too big! What smaller steps or ways of looking at it will make it more manageable/attainable? What support/help is available?
Procrastination means you never have to commit to an action make a mistake, fail/succeed, take a stand on reaching
6. It's too hard/too big! What smaller steps or ways of looking at it will make it more manageable/attainable? What support/help is available?
Procrastination means you never have to commit to an action make a mistake, fail/succeed, take a stand on reaching
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a goal (take responsibility to make things happen) change your life or yourself. You may make some progress, but continue to hold yourself back. Progress occurs at a controlled, manageable pace, enough to keep you interested and wanting more - but always short of reaching your heart’s full desire.
Are you a procra
Are you a procra
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
stinator? How is procrastination impacting your business success?
Consider the following questions:
• What are the mechanisms/reasons/excuses you use to block your success? – i.e. over-promising and under-delivering, time management, poor marketing, negative self-talk?
• What do you tell yourself (and other
Consider the following questions:
• What are the mechanisms/reasons/excuses you use to block your success? – i.e. over-promising and under-delivering, time management, poor marketing, negative self-talk?
• What do you tell yourself (and other
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
) to make your procrastinating behavior, okay?
• Have you really made the decision to be successful?
• What beliefs do you have about success? Are they true?
• How will your life change if you change this behavior?
• Who will you become if you change this behavior?
In the book, Get Out Of
• Have you really made the decision to be successful?
• What beliefs do you have about success? Are they true?
• How will your life change if you change this behavior?
• Who will you become if you change this behavior?
In the book, Get Out Of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Your Own Way, the authors, Mark Goulston, MD., and Philip Goldberg say “ There are, of course, many reasons why people procrastinate: self-doubt, boredom, fear of failure, the feeling of being unready or unprepared and so on. But these feelings by themselves don’t necessarily lead to procrastination. Often, what t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ps the scales is going through them alone, with no one to help you, bolster you, or cheer you on.”
How to stop procrastinating
1. The first step is to make a decision to have the success you want. Say “yes!”
2. Then create the vision you want in detail – paint a picture that excites you to move towards achieving
How to stop procrastinating
1. The first step is to make a decision to have the success you want. Say “yes!”
2. Then create the vision you want in detail – paint a picture that excites you to move towards achieving
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
that result. You must have a good marketing/business plan!!!! This is your road map to success.
3. Begin identifying your action steps and break them down into small steps with timelines.
4. Design a defensive strategy to deal with your procrastination. Define concrete actions. ie. You have warm business leads b
3. Begin identifying your action steps and break them down into small steps with timelines.
4. Design a defensive strategy to deal with your procrastination. Define concrete actions. ie. You have warm business leads b
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ut don’t make the calls. One suggestion – make it a game so that making calls might be fun. Be creative.
5. If you’re a solo-entrepreneur being a part of a network is critical so you don’t become isolated.
6. Join a mastermind group or form one.
7. Need more help to stay motivated and on track? HIRE A COACH!
On
5. If you’re a solo-entrepreneur being a part of a network is critical so you don’t become isolated.
6. Join a mastermind group or form one.
7. Need more help to stay motivated and on track? HIRE A COACH!
On
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
thing I’ve come to know is that people put time and energy into what they love - what’s most important to them. I’ve watched people move mountains, jump over hurdles for something they love – total buy-in. I know when I’m working with a procrastinator or with someone who really wants to move by what they are willi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng to do and unwilling to accept to get what they want. People who are ready to take action are too excited to wait and are willing to commit to whatever action is needed to reach their goals. If you keep pushing your dreams away by continuing your love affair with procrastination…..it’s your life, it’s your choice
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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