Digg It
#1 in Business Subscribe Email Print

You are here: Home > Business > Business > Problem Solution: Global Communications Corporation

Tags

  • maria
  • development
  • cable companies
  • identify markets
  • companies involved

  • Links

  • Public Speaking: Dueling Flip Charts
  • Ford Extended Warranty Program - An Overview of the Ford Vehicle Warranty Program
  • Strengthening Leadership Development with Employees
  • Digg It - Problem Solution: Global Communications Corporation

    Global Communications feels the pressures of the industries with trying to keep up with its competitors and watching its stock prices fall. Yet the stockholders are giving them a lot of pressure to correct the problem. They need to offer better services than what their competitors are providing to their customers. This paper will discuss the background, the problem, the end goals, alternative solutions, risk assessment, the optimal solution, and lastly the implementation plan.

    Situation Background (Step 1)
    The entire telecommunications industry has fallen into hard times due to the Cable Companies entering the competition but Global Communica
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    tions has been hit hard with not just the increased competition but smaller profit margins, the costs of doing business, and have realized that they need a new strategic plan, but will need help in implementing this.

    The problem is not really obvious, as one may think. It is easy to say that there is too much competition and blame outside entities for their woes. Ultimately, the real issue is GC’s inability to effectively compete with new players in the market (i.e. cable companies). Often this is the secondary to a failure to differentiate their offerings from those of the competitors. It sounds as if their attempt at differentiation has been “Our E
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ge is People”. This has two obvious flaws. First, it is in contrast with the apparent reality that their people lack the technical skills to perform the job. Second, differentiation must take the form of something that really matters to the customers. They have already identified the competitive points that seem to be hurting them (new features, televisions, computers, phone service, etc) of and it has little to do with the people. Outsourcing the support jobs may improve the people quality, but unless this is a competitive issue, it may not have a significant effect beyond the reduction in costs.

    Issue Identification
    - Maintaining employee mor
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ale and preventing “brain drain” to competitors, this often occurs following layoffs.
    - Maintaining a working relationship with the union and making sure that Maria gets back into good graces with her boss. Maria seems to have a generally favorable attitude toward the company and she could be important.
    - Differentiating their new offering from existing competitive offerings. Adding 1000 new sales people are not going to sell a product that has no appeal to the potential customer.
    - Maintaining cohesion among top management
    - Converting the proposed changes into profit
    - Effectively competing more locally and globally…very dif
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    erent games.
    - Managing new partnerships effectively and profitably
    Opportunity Identification
    - Identify markets not currently served (or not served well) by their major competitors and fill that niche.
    - Assisting the employees that get laid off.
    - Nothing generates future success like current success. If their cost cutting and new competitive plan can improve the numbers, even for a quarter or two, the stock price should rebound a bit.
    - Improve their relationship with the union (long term) Identify markets not currently served (or not served well) by their major competitors and fill that niche.
    - Increase profits
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro

    It is apparent that there is no concern, in the fact that the plan is to grow by serving current customers and that there is no mention of gaining new customers. How important is access to "company information hosted in mainframes" is to a small business owner, because the chances that any small business would have a mainframe computer would be slim. These new partnerships may hold the key, but again, they must be able to differentiate their offering or it will have little effect.

    Stakeholder Perspectives/Ethical Dilemmas


    Senior management presented the Board of directors a plan in which they are expecting to be implemented as proposed af
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    er it has been researched and analyzed sufficiently to ensure success, even if problems have occurred, they just need to inform the board of the adjustments that need to be made

    The union has an obligation to the employees, to protect their benefits, their rights and to ensure that they have a job. It is important and the union be informed every step of the way, what is going on with the agency and what is expected of the employees as the change is implemented.

    Problem Definition (Step 2)
    Global Communications has a lot of issues and opportunities, that can be focused on but there are a couple that could be focused in on the problem statement.
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    In three years, Global Communications will be the leader in the industry by increasing their stock prices, lowering their over head costs, and showing a commitment to their customers as well as their employees. This will also help them meet their end state goals.

    End-State Goals (Step 3)
    When looking at the end-state goals the first would be profitability, because a business needs to succeed to survive. What may set Global Communications apart from its competitors is by establishing a new product. It is important of the organization to maintain employee morale, union relationships, as well as partner relationships, as they become the leader
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    n the telecommunications industries.

    Alternative Solutions and Benchmarking Validation (Step 4)
    The alternative would be to minimize the number of jobs that are outsourced to India and keep as many of the jobs in house with the use of better communication skills.

    Employee Communications and Development


    Understanding the importance of excellent communication and development within a corporation is crucial. Global Communications needs to reestablish and open a line of communication within their organization and the Technologies Workers Union. This communication could resolve internal issues without destroying the organizations commitment or
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    the employee commitment, if implemented properly. When employees feel that their psychological contract has been breached, especially involving issues around pay, communications and development a lower-level of job satisfaction and organizational commitment has been indicated (Pate, 2000).

    Employer/Employee Trust


    Communication and compromise are the keys to strengthening the bond between the stakeholders. Involving the stakeholders will immediately address any ethical dilemmas that may arise and ensure a successful strategy.

    Management needs to enhance the integrity and competence in trust level with employees and all stakeholders. Studies ha
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e shown that although employees have an accurate understanding about managers thinking that their relationships with the employees are positive, while managers have an inaccurate understanding about employees feeling negatively about their relationships with managers (Kim, 2003).

    High Performance Employees


    To ensure high performance in the work-place there needs to be high levels of adaptability, flexibility and involvement by both the employees and the employers, enhancing the contributions of everyone. Creating a positive work environment is crucial to obtain and keep high performances employees. High performance employees are attracted and ke
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    t by a company’s culture as well as high pay and benefits. By implementing programs to help the employee become more successful the employee will feel more bonded to a company (Ioma, 2004).

    Employee Satisfaction and Security


    Employees have a need for job security and the right to have fair wage and benefits. Employees should be able to trust their employers to protect their rights and needs (Boeree 2006). Global Communications has demonstrated poor communication about reducing costs by outsourcing, involving layoffs, and downsizing domestic calls centers, involving pay-cuts. This poor communication has eroded employee trust that somehow needs
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    to be reestablished.

    Analysis of Alternative Solutions (Step 5)
    First, they plan to realize growth through the introduction of new services, primarily to its small business and consumer customers, who will now be served in both local and long-distance markets across the country. To compete with the local telephone and cable companies, Global has created alliances with a satellite provider to offer video services as well as a satellite version of broadband. Partnership with a wireless provider will allow the small business owner anytime Internet access using wireless telephone or PC cards. Even company information hosted in mainframes can be acc
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ssed remotely (UOP, 2006). As an alternative to the above, approach would be to keep the current services with a different marketing plan or new services to new customers.

    Second, the senior team has identified cost-cutting measures that will improve profitability. To maximize both of these initiatives, the company plans to market itself more aggressively on an international level with the goal of becoming a truly global resource (UOP, 2006). Global communications could, as an alternative to the above, merge or buy local cable companies. This would give them more access to services they do not currently provide. This move would also improve profi
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    t and raise share value.

    Narrowed List of Alternatives
    Global Communication's best solution would be to merge with an existing local cable company. This venture would give them access to their current customers but expand their customer base by adding the competing company's customers. This merger would increase their competitiveness, while at the same time, increase profit. It would also be beneficial for the organization to retrain as many of the employees they have instead of outsourcing. These employees have the knowledge of the organization and that can be an asset that can be utilized and in laying off the employees the organization wo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ld be losing this edge, because the new employees would not have this same knowledge.

    Risk Assessment and Mitigation (Step 6)
    When it comes to risks, there are little to none in making a more positive work environment, yet this is still not an easy process and can create conflict. The training process could have more of a positive outcome, because the workers are not losing their positions but gaining new skills. In the merging with a cable company, there could only be that added customers as well as gaining new customers.

    Optimal Solution (Step 7)
    The above paragraphs go over the description of the solutions as well as covering the goal
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s.

    Implementation Plan (Step 8)
    Global Communications will create or update the companies policies to reflect, there ethics and commitment to their customers as well as to their employees. Setting up training as well as a reward system for the employees who show excellence. A team will be created to research the surrounding cable companies and which ones would be approachable to merge with, as well what it would take to achieve this and then having them meet with the upper management weekly to give a progress report. They should have all the information gathered and the company should be able to choose and start the process of merging with a
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ompany within 6 months. Another team will be created to go over what type of training the employees would need to gain the skills that they do not have and the time frame needed to train them.

    Gap Analysis and Estimated Implementation Costs—Evaluation of Results (Step 9)
    There will be costs that will be directly involved in the research aspects, as well as in the training of the employees, and even in the workshops to help the laid off employees get new jobs and then in the merging with another company. After implementation there should be an increase of profit, at which time bonus can be given out.

    Conclusion
    In going through the backgr
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ound of global communications, looking at the issues as well as the opportunities (Maintaining a working relationship with the union and assisting the employees) verses the stakeholders perspectives (in implementing the plan and raising the stock prices) the best solution and most beneficial for the organization would be to retrain as many of the employees they have instead of outsourcing. These employees have the knowledge of the organization and that can be an asset that can be utilized and in laying off the employees the organization would be losing this edge, because the new employees would not have this same knowledge. We have also looked at th
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    alternatives, risks, as well as implementation and I believe that the solutions that have been presented are the best choices for the company. Even with the decision that Global Communications made it will not be an easy one, for individuals will still be losing their positions. It is important to look at the view of all parties involved. To see the whole picture, because if the wrong decision is made, the organization could fail or for that matter even if it is the right decision it can still fail. They need to find the right edge that their competitors do not have, which may seem to be a simple solution, but it is only simple in the words alone


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggit.org.ua/article/1202/diggit-Problem-Solution-Global-Communications-Corporation.html">Problem Solution: Global Communications Corporation</a>

    BB link (for phorums):
    [url=http://www.diggit.org.ua/article/1202/diggit-Problem-Solution-Global-Communications-Corporation.html]Problem Solution: Global Communications Corporation[/url]

    Related Articles:

    Fashion Jewelry Online Is Becoming Vital For Business

    A Normal Product Life Cycle - Some Examples

    Are You a Netpreneur

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com