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Do you have butterflies in your stomach when you go for interviews? It’s hardly surprising when the outcome is so important to your future life and prosperity and that of your family and loved ones.

You’ve already laboured over writing yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur resume and now you must face the prospect of an interview. A feeling of trepidation is understandable although many people have a careless attitude that can be just as damaging to your prospects.

Either way, how much better it would be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

if we could go into every interview brimming with confidence. Not only will it be a more pleasurable experience but it will also have a very positive effect on the interviewer with the result that your chances of success are dramatically i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ncreased.

The good news is that the solution is surprisingly simple to learn. In fact it’s so easy that you may be sceptical, so please bear with me whilst I explain.

You know how a particular tune will instantly remind you of an importa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t or enjoyable event in your life? Maybe it’s a tune that was popular when you met your partner. You may even refer to it as our tune. Or songs from when you were young bring back happy memories, which is why nostalgic compilation albums a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e so popular.

When you hear these tunes again they act as a trigger that immediately puts you back in the happy frame of mind that you remember from the past.

As well as happy and positive triggers, most of us also experience negative tr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iggers. This often happens when someone, often a close family member, repeats something that always irritates us. At best we may just be irritated but, at worst, we may be sent into a rage that we find hard to control.

Once you understand

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that your brain is reacting subconsciously to both positive and negative triggers, it’s easy to take action to change your reaction if it’s not what you want.

The first step is to decide that the very mention of an interview will no longe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r bring on feelings of insecurity or despair. You will make a conscious decision to consider it a wonderful opportunity to promote yourself. Now here is the important part…

Sit quietly with no background noise or distraction and think of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time when you felt supremely confident and happy. If you are a sport player, it might be a recent event when you or your team had a great success. It might be an event in your childhood when you first accomplished something. The joy you f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lt when you learnt to swim or ride a bike. Or the applause you received when you were in the school play or choir. It might simply be when a parent said what a clever person you were.

Whatever the event, remember it now and replay it in y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our mind. See yourself on a movie screen re-enacting the event. Remember what was said. Hear the sounds around you. See the scene play out in Technicolor. Remember the feelings you had. Notice what smells there were - whether sweat or flow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs, dust or smoke.

The trick is to relive the experience as vividly as you can. And as you relive that happy moment when you were so filled with confidence and the feeling that you could conquer the world I want you to clench your fist.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I want you to repeat this every morning and again every evening. This is most important. If you have time and a quiet place to be during the day, you can repeat it as often as you like but please do it at least twice a day. Remember that o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

every occasion you must be sure to relive your happy and confident event as graphically and vividly as possible and on every occasion, when you are at the height of the experience it is vital that you clench your fist.

Once you have done

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

this exercise a few times try this. As you are going about your daily business I want you to clench your fist. And when you do you’ll find something quite amazing happens. You’ll immediately feel happy and supremely confident.

What you ha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ve done is to train your brain to associate the trigger of the clenched fist with a feeling of happiness and confidence.

If it doesn’t work straight away, don’t give up. Repeat the visualisation and try extra hard to relive it using all y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur senses. See it. Feel it. Hear it. Smell it. Even taste it.

Some people will find that they only need to do the exercise two or three times for the clenched fist trigger to work. For others it might take more practice. But the trigger w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill work for everyone because that’s the way the brain works.

Now when you are invited into the interviewer’s office stand straight, walk tall and clench your fist. Your brain will react to the trigger and a feeling of supreme happiness a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d confidence will flood over you.

Sensing your happy and confident disposition, the interviewer will react favourably towards you. And the interview will be an enjoyable experience for both of you. Goodbye butterflies, hello golden future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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