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How often have you heard this one (or said it?): “I don’t like sales, and besides… I’m no good at it.” Most of us have said it, no matter what our industry or profession, s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

teering clear if possible of anything that smacks of sales. We prefer, instead the sweet smell of nearly anything else-- marketing, operations, management, engineering, acc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

unting… anything else! “Just don’t ask me to go out and SELL something. No sir, no way, no thank you, ma’am. That’s just not me.”

Well, hold on a minute and take another l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ok, bubba: it darn well BETTER be you! In this Age of Fleeting ‘Permanent’ Employment, none of us can ever again settle back and forget about our need to sell ourselves. Li

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ke it or not, we’re bound to be out of our present job sooner or later, no matter how great we’re doing at it. So we’ve got to keep our selling skills sharp and rarin’ to g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. This includes utilizing such skills in the midst of our employment circumstances as well.

Selling ourselves goes on all day, every day, in the modern work world. We must

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

keep selling our value so we won’t be canned prematurely. We must keep selling our company’s value so shareholders will appreciate it. We must keep selling our product’s va

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lue so our customers don’t drift away to the competition. Unlike bygone days, we may no longer take any of these for granted.

And to those still kicking and screaming that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

“Yeah, that’s cute, but I really don’t have the right personality for it,” listen to the words of James Masciarelli, author of the new book PowerSkills: Building Top-Level

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Relationships for Bottom-Line Results, on the subject: “The good news is that ‘hunting’ (selling), no matter how strongly affected by innate talent or cultural conditioning

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can be learned. Some of the most outstanding business leaders have admitted to me that hunting did NOT come naturally to them, that they had to learn it, and that once the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y did, its value in their professional lives proved enormous. Hunters, including the most successful ones, are by and large made, not born, and this raises hope for us all.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Masciarelli’s comments also relate to high-level performance and achievement in general, which has also been proven, through research, to be something acquired AFTER birt

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rather than before. The excuse that we are not born this way (or that) is just that, an excuse, nothing more. Simply put, knowing how to sell, whether you employ such skil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ls in a direct manner or not, helps you maintain and advance your career in a big way. And your more causal relationships may be enhanced from knowing how to sell as well,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ncluding (some few, lucky folks have discovered) your love life.

What to do about it? For starters, stop getting jittery every time someone mentions the word “sales.” Next

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sign up for a sales course, or read a how-to-sell book. You could also join a professional association of sales pros, buy some software, attend a sales conference. Somehow,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

find a way to incorporate selling into your view of yourself. How about hanging out with those salesy wackos down the hall? The main thing is this: don’t shy away.

The m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re you familiarize yourself with sales, the less you’ll demonize it. The more comfortable and then skilled you become at it, the more you will practice it and get even bett

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r. Then you’ll begin noticing measurable improvements in both your career and your personal life which you keep measuring, and keep growing, and which will change your life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Selling your business note for a lump sum is a viable option if you need fast money from your business. For most note holders, the game plan is simple: sell the company and then get paid monthly until it is paid off. It is a stable scheme, but some people cannot wait the entire term to receive their money. If you are one of them, why not cash in your business note instead? Here's how to go about it.

Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional...Choosing and Using Your Desk

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