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Do you know anyone who is afraid of talking about himself, afraid to blow his own horn? I am not referring to a narcissistic person who believes he is the ‘

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

greatest thing since sliced bread’. I mean someone who is reluctant to let others know about his on-the-job or personal successes.

Talking about oneself te

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds to conjure up images of conceit, self-centredness, egotism and the likes. It’s especially difficult when so many of us have been conditioned to believe t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat it is wrong to call attention to ourselves. On the contrary, it’s when we don’t, that opportunities pass us by. A chance for promotion eludes us because

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

we believe the boss already knows what we can do.

I remember in grade school if someone started talking about himself and how great he was, we would tell h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m that “self-praise is no recommendation”. That expression taught us to wait for others to shower us with praise; to wait on others to give us permission to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

acknowledge our accomplishments. We become adults and we find it difficult to acknowledge the role we played in the success of an event or a project. We

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it back and watch others claim our successes because we are too afraid to speak up. In fact, even when others commend us for a job well done, we become emba

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rassed and downplay our role by saying “it’s all a part of the job”.

Taking credit for your accomplishments, in or outside the workplace, is not bragging.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

It’s admitting to yourself that you played an important role just like the others on the team. If you don’t take the credit somebody else will.

Time and a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ain I hear clients downplay their contributions because “it’s all a part of the job”. One man told me he had interviewed for a manager’s position last year

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with his employer, a leading telecommunications company, and did not get the job. When he asked for feedback, he was told that he did not sell himself well

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. In other words, he did not blow his horn loud enough. When I asked him why he did not promote himself in the interview, he said the director knew him an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

knew what he could do. That’s a passive approach to take during an interview. He was too modest and believed if he had called attention to his achievements

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he would have been labeled egocentric.

Another client invented a safety product, which his company sold exclusively to a major home renovations company, an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d for which the company obtained a patent. When asked if he was recognized for the invention, he said “No, because it was all a part of the job”. He did no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

claim his success because he it was simply all a part of the job. To him, it was no big deal but to the company it was a big deal as it continues to reap h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge financial rewards.

I advise people – clients and others who will listen – that modesty has its place, but if they don’t blow their own horns, no one wil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l know they are coming. It’s the candidate who knows how to blow her horn without being obnoxious is the one who will move ahead. So, the next time the bos

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

asks to state what you have accomplished over the past year, be prepared to confidently blow your horn and claim your successes without appearing conceited

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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