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The DVD business can be very lucrative because customers are buying DVDs on impulse, fo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r entertainment, and as gifts.

Compound the above reasons with the high perceived value

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f DVDs, and you can see why it’s such a profitable business.

By understanding each reaso

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you will be able to make money in the DVD business.

DVD Business Reason #1

DVDs are bo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ught on impulse. When ever a low priced item is offered to customers, and when that item

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an offer an immediate benefit to the customer, it makes a great impulse item.

DVDs meet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oth criteria because they can be sold at a low price, and offer an immediate benefit to t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he customer.

As soon as the customer gets home he can insert the DVD into his DVD player

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and start enjoying it.

To capture DVD impulse sales you need to price your DVDs at below

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

standard prices. Your goal is for the customer to make a quick purchase because he can i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stantly recognize the price savings being offered.

DVD Business Reason #2

DVDs offer

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a high level of entertainment value. Think of what a DVD movie can offer a customer. Besi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es the obvious enjoyment of the movie, the customer can watch extra scenes such as bloope

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, alternate endings, deleted scenes, and behind the scenes footage.

There are other use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s such as using the DVD to create a social gathering, watching the DVD on a date instead

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f going to a movie, or having the DVD play on a long trip.

The premise behind this reaso

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is that the entertainment value of the DVD is pretty good, so customers will a solid rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

son for purchasing it.

DVD Business Reason #3

DVDs make excellent gifts. They are easy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o buy, easy to select, easy to wrap, and easy to deliver.

Even if the gift giver doesn’t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

know the exact tastes of the receiver, he can estimate what type of a movie he would like

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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