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There is a valuable lesson managers can learn about recruiting from professional sports. In professional sports, each change in a team's line-up makes headlines. Fans

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

speculate how their team will fare with the loss of one player or the addition of another. And for coaches, every change in the line-up is critical, their jobs frequ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntly hanging in the balance. Each pick, therefore, is based upon a careful, strategic, selection process. Moreover, the selection process often begins long before an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

actual change. It's the sports world's s approach to succession planning.

The same dynamics should hold true for hiring members of the organization's team. Yet too f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w managers rank themselves high in selection or interviewing skills. Fewer still are trained in the skills needed for adequate succession planning. Many managers, in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

act, go to inordinate lengths to retain mediocre employees rather than face making changes. And some readily acknowledge that the person most likely to get a job is n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ot the best person for the job, but the person best skilled in job hunting techniques. What's a manager to do? Learn from the "pros".

Every day during the year, a pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fessional coach has to re-assess his team's ability to win. Every game is a performance test. When was the last time you evaluated your team in light or your company'

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s goals. What changes do you face? If you know you are going to lose a key player, or if a key player is not performing, what will your team look like without him/her

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

What hidden strengths and/or weaknesses will emerge with that player out of the game? What political implications exist that might also limit team performance? Write

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

down a listing of all the strengths and weaknesses of the remaining players. What gaps need to be filled for your team to go on to greater victories?

Break your list

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of strengths and weaknesses down into those that MUST be satisfied if the team is to achieve more. On a separate sheet, make a list of those remaining items you woul

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

LIKE to acquire or avoid. Your MUST list defines the skills MANDATORY in any serious job applicant. When you interview serious contenders, (serious contenders are th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e only people you should even consider interviewing) evaluate their competence in each MUST category. In addition, see how many of your LIKE items you can satisfy as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ell. As you move along in the selection process, make sure to interview the most likely candidates more than once. Introduce him/her to the other team members and get

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

feedback from them. Evaluate the candidate's enthusiasm for the job and your company. Given a choice between slightly stronger qualifications or a contagious enthusia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sm, go for the enthusiasm. (The 'art' of most jobs can be learned, a will to win, however, is often hard to find, produces extraordinary results and should be encoura

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed.) Check all references rigorously. If the candidate is internal, evaluate his/her past history, internal sponsors and internal "talk" about the candidate. Make sur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e you provide for an adequate probationary period, even for the internal candidate.

When you hire, indoctrinate the new team member warmly and well. Make the person

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eel that s/he is now a part of your team' a team designed for winning. Getting off to a good start, as any coach will tell you, makes for a potentially winning season

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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