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Every business owner knows without their customers they do not have a business. Finding customers is only the first step in running a business.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Keeping them for the long haul is the most important thing a business needs to do.

Customers want to buy their goods and services from busine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ses in tune with their needs, wants and desires. They want to be taken care of and sold the best possible products for a reasonable price. What

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they do not want is to deal with a business that does not seem to have those thoughts in mind. How can keep your customers happy, and still mak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a profit?

1. Do not forget your current customers when you offer promotions and special offers. While you do want to bring in new customers,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iving your current customers the same promotions is a surefire way to keep them happy.

2. Treat your current customers with the same curtsey a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd honesty you give to new customers. A customer who feels you are not treating them fairly will not be a customer for long.

3. Do not promise

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

something you cannot keep. Nothing annoys a customer more than to have a business tell them they can deliver on a certain date only to have the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shipment days or even weeks late.

4. Get to know your customers. Everyone likes to be remembered, even your customers. Keeping track of birthd

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ys and anniversaries are a few ways you can make your customers feel more like they are part of the family, thus making them feel more at home

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith your business.

5. Ask your customers what they want in a business. Send out surveys to get your customer's input. Some questions you can a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sk are: what do they think of your service? Was their last order shipped in a timely manner and accurate? Do you have any compliments or compla

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nts? The best source you have for business feedback is your customers.

6. Offer long-term customers better discounts and specials. Show them y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u appreciate their business. Price breaks for your older customers will make them feel special, and make them want to continue buying from you.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

7. If there is a problem, handle it quickly and professionally. Do not make them sit on hold for long periods of time. Be polite and helpful,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ven if the problem is not your fault. Losing a good customer over a trivial thing is one way to be out of business quickly.

8. Have a clear cu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t return policy. Changing the policy every day, or making it so difficult no one will even try, are two ways to alienate your customers. No one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wants to buy something they cannot return if it turns out not to be right for them.

Customer service seems to be becoming a thing of the past,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with businesses trying to cut corners and raise profits at the expense of their good names. But keeping your customers best interests in mind w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

en you are dealing with them will make them more likely to be repeat customers. And that is the kind of customer that keeps a business thriving

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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