Digg It - Business

I was teaching about customer intimacy and loyalty when one participant ask

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed, ‘What if your competitor has already built a close relationship with a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

customer, and you want to get inside?’

I replied, ‘Add value first. You wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll reap value later.’

How can you help prospective customers right now – e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ven before they become your paying customers?

Can you send articles of int

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erest with your namecard attached? Could you make practical suggestions to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

help them serve their customers better? Can you provide insight about devel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

opments in your industry that may soon impact theirs? Could you write notes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of congratulations when they succeed in a major project or undertaking?

I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f you add value high enough or long enough, eventually you will get a piece

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of your prospect’s business. It may not be a big piece, but it will be a st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

art. Do a fabulous job delivering that first piece of business and more wor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

k will surely follow.

Key Learning Point
---------------------------

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

-----------------------------------------------------
This principle a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pplies in business and in life. When you give enough, long enough, eventual

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly you will receive.

Action Steps
----------------------------------

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

----------------------------------------------
Make a contribution to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

those who are not yet your customers, but whom you would like to have as cu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stomers one day. Deliver with quality and consistency that surprises in a p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ositive way. One day these prospects will become valuable customers - yours

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Branding? What the hell's 'Branding'? Want to brand a company, a service, a person... with a unique, memorable, effective, never-to-be-forgotten Value... or benefit... or solution? Well then, Tell A Story!!!

Here are the 5 biggest mistakes that I see job hunters making time and time again when going for a job interview. The thing is, many of these mistakes are easily avoided with just a bit of effort and forethought. If you take the steps outlined in this report and actually put them into practice I guarantee that you will see an improvement in your interview performance!

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