Digg It - Business

One of my favorite airlines committed a customer interface blunder. They changed the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

automated telephone menu system for reservations, removed the 24-hour fast-access o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tion for frequent flyers, set up the menu so it changes at various times of the day,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and put long recorded messages on the system to ‘educate’ passengers while they wai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

I’ve called this airline many times. My fingers know which buttons to push to get

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

what I need without delay. Now my fingers are lost and my ears are listening to lon

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

messages. I am still trying to figure out which menu works at which time of day and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

which buttons I need to push.

A similar experience took place when WordPerfect int

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oduced ‘WordPerfect for Windows’ and all the function keys were changed. Long ago, W

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ordPerfect was the word-processing program of choice.

But overnight my loyalty to W

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rdPerfect evaporated. As long as I had to re-learn a whole new set of keystrokes, I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ight as well learn Microsoft Word. And what happened to WordPerfect? Massive decline

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in market share. (We all know what’s happening with Microsoft Word, now dominating

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he word processing arena.)

Key Learning Point
-------------------------------

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-------------------------------------------------
Revolutionary transformation

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an have great power - but evolutionary change may keep your customers happier and pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ofitably on board.

Action Steps
---------------------------------------------

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

----------------------------------
When you want to make a change or an `upgrad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e' to your systems, keep your customer's experience foremost in your mind. Once your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

customers learn to love you, do all you can to keep them. Don't throw that love away

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/14960/diggit-How-to-Be-Customer-Unfriendly.html">How to Be Customer Unfriendly</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/14960/diggit-How-to-Be-Customer-Unfriendly.html]How to Be Customer Unfriendly[/url]

With the launch of digital signage, advertising standards have moved a long distance that has led to the development of good variety of great digital signature software that would integrate well with almost every distributed IP video solutions.

There are many theories in Advertising, which we learned in MBA school, yet many fall very short in the real world, where there is competition, changing demographics, intense adjusting of consumer buying behavior and so many more methods of advertising than ever before.

One has to be fairly careful when advertising in trade journals because the costs can get prohibitive, yet if you are selling to the industry, the percentage of readers who might be interested is large. If you have a company, which is not selling to the industry but rather participating in it

Tags

Links

Digg It - How to Be Customer Unfriendly

Related Articles: