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Obviously you communicate with customers by words, both written and spoken, but they are also picking up str

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ong messages by other means which could have a significant influence on whether they choose to continue to d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business with you.

What impression does the appearance of your staff give customers? Many traditional bus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

inesses still have strict rules on suitable clothes for work – they know their staff are more likely to be t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ken seriously in formal dress than in jeans and T shirts. Conversely, creative and high-tech companies encou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rage casual clothing.

Similarly, absolutely everything which represents your business must convey a coheren

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

message, whether it be your premises, vehicles, packaging or equipment. Any small glitch in the message, s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uch as a dirty van with cigarette packets strewn on the floor, or poorly-maintained tools, can sow the seed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f doubt in your customer's mind about your professionalism or integrity.

Body language can belie the words

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

we are saying to customers. How much faith do you have in a sales assistant who avoids making eye contact? W

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uld you happily approach them for help if they stood glaring at you with their arms crossed?

Your own attit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ude to your job influences the messages customers are picking up from you – are they going to feel valued if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you are having a bad day, or will they sense your distraction and impatience and take it personally?

The ac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tions your business takes are the ultimate communication with its customers. If you have promised delivery b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

noon and nothing has turned up, it will be very hard to convince them that customer service is important to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you. Better to under-promise and over-deliver.

For example, there is an internet book service I use regula

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly which informs me when my books have been dispatched and provides an estimated delivery date. Each time th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e package turns up a couple of days early. The result – customer satisfaction and repeat orders, not to ment

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on glowing recommendations to friends.

In the end, any customer will tell you that clever mission statement

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s and expensive advertising are meaningless if the goods are not delivered or the sales assistant is offhand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are several definitions of accounting. Accounting may be defined as (1) a service activity wherein its primary function is to supply quantitative information essentially financial in nature that is all about economic entities which may be significantly useful in decision making for top management.

It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profit but loosing money on some jobs.

Most job search approaches are Ready! Fire! Aim! Don't do it. Do your company research FIRST.

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Digg It - Customer Service – Actions Speak Louder than Words!

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