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Digg It - Upset Customers Don't Have To Upset You
Dr. Albert Ellis, recently voted one of the most influential psychologists of the last
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
century, is rumored to be on his way to a Nobel Prize.
As a long-time admirer of Ell
As a long-time admirer of Ell
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
is, and as someone who had the privilege of learning with him, in person, let me say i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t’s well deserved.
Ellis says we can experience an emotion that we dislike and alter
Ellis says we can experience an emotion that we dislike and alter
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
it, because our reasoning capacity controls our emotions, to a large extent. His appro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ach is to teach people to talk themselves out of their funks, in some cases on the spo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t.
So, let’s say there is a customer who is screaming at you. If you tell yourself, “
So, let’s say there is a customer who is screaming at you. If you tell yourself, “
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
It’s awful whenever anybody screams at me, and I shouldn't have to take this guff!” yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
u’ll set yourself up for feeling stressed and very uptight.
Ellis says, especially wh
Ellis says, especially wh
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
en we’re doing a slow burn that starts to really ignite, that we should ask, “What am
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
I telling myself that’s making me so agitated?”
In the screamer situation, there are
In the screamer situation, there are
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
two things, two nettlesome beliefs: (1) It’s AWFUL; and (2) I SHOULDN’T HAVE TO TAKE I
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
T!
Ellis advises us to challenge both assumptions, to ask:
Why must it be awful? Can
Ellis advises us to challenge both assumptions, to ask:
Why must it be awful? Can
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
’t I make it simply “mildly uncomfortable,” instead? Also, who says I shouldn’t have t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o take it? Me, right?
Maybe I do have to take it. It could be part of the job, an unp
Maybe I do have to take it. It could be part of the job, an unp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
leasant part, true, but part of it, nonetheless.
Once we have challenged these assump
Once we have challenged these assump
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
tions, and substituted more mild alternatives, our emotions subside, and we come into
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
better control, says Ellis.
If you’re in any kind of customer-facing capacity, you ma
If you’re in any kind of customer-facing capacity, you ma
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y find Ellis’ books a real help.
He reminds us that we may not be able to control wha
He reminds us that we may not be able to control wha
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t customers throw at us, but we can learn to duck!
That’s the next best thing, right?
That’s the next best thing, right?
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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