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Nowadays, we complain nearly all of the time about how few businesses remember how to provide quality service to their customers. But a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

recent trip to Italy not only reminded me that the art of service is not dead, but that providing outstanding service is the key to almos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

any successful business. Here are a few well-worn but important principles that I was reminded of during that trip:

The Customer Alway

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s Comes First: When you patronize a retail store or restaurant in Italy, it is almost always the owner of the business that takes care o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you. It’s not that there aren’t other employees; other staff members are usually busy straightening inventory or dealing with deliverie

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s. But dealing with customers is simply too important a task to be delegated.

Product Knowledge Is King: Remember your last retail sho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ping experience, where you had to ask three different sales people to get an answer to a simple question about a product? Not in Italy.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Every salesperson we dealt with was a product expert, whether it was about the kind of material used in a garment, the amount of warmth

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat various types of glove leather would provide, or how a piece of gold jewelry was crafted.

Be Proud Of What You Offer: Retail specia

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lty stores in Italy typically offer goods in a wide range of prices to suit every budget. But you’ll never catch a shop owner steering y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u toward their expensive wares by denigrating the quality of their less expensive merchandise. If it’s good enough for them to sell, it’

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

good enough for you to buy.

No Job Is Too Small Or Unimportant: Every morning, the streets of Florence were filled with shopkeepers sw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eeping their sidewalks, or polishing their doorways or cleaning their display windows. And, when there aren’t customers to serve, there

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re shelves to be organized, merchandise to be tidied and stock to be added. These are important tasks that, no matter how menial they ap

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pear, help to create a positive business image with the customer.

Competitors Are Not Your Enemies: More than once, we were referred to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

another shop when the one that we were visiting did not have what we were looking for. More interested in building a long-term relations

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hip than in making a quick sale, shopkeepers in Italy readily refer customers to competitors who can better meet an immediate need, knowi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g that the best customers will remember who referred them.

Running A Business Should Be A Joy, Not A Job: Retailers in Italy work hours

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

comparable to their U.S. counterparts. However, we never once met a tired or grumpy shopkeeper who didn’t have the time to give us as m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch attention as the first customer of the day, and who didn’t go out of their way to make us feel welcome in their shop and in their city

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Virtual assistants are hired to either do specific jobs or be a helping hand to a business in many fields. For this reason a virtual assistant goes through a program that prepares them for all the jobs they may run into out in the field.

The primary legal responsibility of the Qualified Person is to certify batches of medical product prior to its release in to the market or prior to its usage in clinical trials. However there are other duties the QP must perform in relation to the safety, quality and efficacy.

Despite increased demand for high-caliber leadership in all segments of the technology community, it wasn't until fairly recently that we saw the migration of top information technology executives between the federal and corporate sectors. Article reviews the state of the executive market today.

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