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A niche can be either an industry or profession that you target or a specialized service that you offer. There is no magic ans

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wer to finding a niche however when thinking about what niche you want to target or create think about:

Your previous experie

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nce - is there a field you worked in that you really enjoyed? Your skills - what are you really good at or what tasks do you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

enjoy doing the most? Your connections – do you have connections in a specific industry or profession that would support yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in growing your business? Your dreams - is there something you’ve always been interested in and wanted to do or explore?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Your passions – is there something you feel strongly about that you could target for your business? Based on this informatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n try to match the profile of your ideal client to a profession or industry. For some this will come easily and for others you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

may have to do some research and gain additional clarity through trial and error. Talk to other VA's and people you know abou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

who they are working for. Remember that a niche is not always something you decide, sometimes you happen upon it. Don’t worry

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

if you do not have one as you will likely develop one.

Look at professions where you know or think you will find your ideal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

clients and get involved by subscribing to industry newsletters or magazines. Read up on what is going on - the latest news, u

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pcoming events, changes in the industry etc. so you are informed.

Attend industry related functions such as trade shows, conf

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rences, or conventions. Consider having a booth present or volunteer your time to support an event. Be open to considering spe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aking opportunities to your niche market. Find out what other services they use and look for ways to create alliances there. C

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onnect with any current contacts you have in the industry. Network in that industry and find out how to connect with your nich

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e.

By becoming an expert in servicing a specific industry you are able to stay on top of what’s happening in that industry. Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u will know what opportunities are available and more easily position the client as an expert in their field such as, as a gue

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

st speaker or getting articles published.

Based on the focus of your client's business you will know what's a fit for them an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d be able to maximize projects i.e. launching their web site, a new product or workshop. Use connections you may have or could

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

make to support getting exposure for your client's initiatives. All of these things will support you in growing your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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