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For improved fundraising results, take a little time and put together the right type of reward program, one that provides an appropriate level of reward for all participants. A little reward can produc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a lot of motivation.

Be sure to set the initial reward level low enough so that at least 50% of your sales force gets a direct reward. Group awards will also stimulate additional sales, but not as m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ch as individual rewards.

Use merchant prizes
Contact your local merchants for better prizes that mean more to your sellers. Work deals for movie passes, merchandise discounts, gift certificates,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

miniature golf, theater trip for top ten sellers, etc.

Structure rewards fairly
Design your program so that everyone is rewarded proportionately and is incented strongly toward winning one.

Pri

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e preview
Show off what sellers can win for different levels of achievement. Build a “want” or desire in each of your participants to earn one or more of those prizes.

Personal goal
Motivate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

each salesperson with a self-selected personal goal stated in front of their peer group. Tie a reward to the achievement of that goal.

Recognition
Never underestimate the power of being praised

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

efore your peer group for doing a good job. Consider having a group awards ceremony. Award plaques are a nice touch, particularly if you can get them at a discount (remember the influence of your organ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ization in other areas).

Offer valuable rewards
Give awards for success that really have value. Nobody wants junk. Skip trinkets and work with your community to come up with better prizes that do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’t subtract from your net profit. Example: $5 coupon for a local fun center such as miniature golf, bowling, laser tag, etc.

Progressive rewards
Offer ever-increasing levels of rewards. Allow rol

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l-up combination of rewards into one big one. For instance, a seller might select a basic prize for each level of success or one larger prize for his ultimate success.

Party rewards
Ice cream, p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

zza, movies, a group trip… All of these and more can be great motivators and increase competition between sub-groups.

Use a wacky reward
Have key organizational figures promise to do something fu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ny is the goal is met. Examples: The coach has to shave his head, the principal has to dance with the school mascot at the pep rally, all the second grade teachers will dress like clowns on Friday, the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

youth minister will sing off key a chosen song. Ask your sellers for suggestions!

Fun rewards
Offer a Cream Pie Attack party to all sellers reaching a certain level. Equip multiple tables with p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

per plates full of shaving cream to either attack each other or the coach, the youth minister, the troop leader, etc.

Big customer rewards
On sales from a catalog, consider motivating customers t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o make bigger buys by giving prizes for the biggest orders. Good coupons always work. Example: free car wash with a $50 order. Obviously, work with a local car wash on this promotion.

Volunteer reward

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Don’t forget to reward your volunteers. You want them to come back, don’t you? Select an appropriate reward for various levels of participation or at a minimum, do a reward party or luncheon.

Ap

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

preciation
Show your appreciation to all facets of your organization and supporter base. Be sure you do fun things that aren’t fundraisers. For example: offer discounts on tickets to athletic even

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s, group outings, parties, barbecue night, etc. These fun activities will help build the camaraderie useful for future fundraisers as well as for getting those volunteers to come back again.

Summary

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r> The proper use of an incentive program will definitely maximize your results. Plan well to motivate your participants, encourage repeat business, reward your volunteers, and build your support with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n the community.

If you want the best results, don’t settle for less than the best incentive program. Get your sellers imagining themselves winning awards and collecting rewards. Now that’s motivation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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