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There’s a scene in the movie, Anne of Green Gables, where Anne gets on her knees

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and prays by her bed. Marilla is sitting on the bed, listening. Anne concludes her pra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

yer by saying to God, “I remain respectively yours, Anne, with an e.”
Anne then ask

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Marilla how she sounded. “Fine,” says Marilla, “if you were addressing a business lette

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r to the catalog store.”

Marilla’s point was that Anne’s prayer to God should not

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have been impersonal and formal. The same goes for your fundraising letters. They need

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o be personal and informal, and they need to look personal and informal. Here are some

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

design tips to help you achieve those goals:

Justify paragraphs ragged righ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t
Formal business, government and legal correspondence features fully justifie

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

paragraphs. So do books. But you want your appeal letters to look like personal lette

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs, the kind we used to compose on typewriters. So don’t fully justify your paragraphs.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Make them ragged right.

Indent the first line of paragraphs
If you wan

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your letter to look formal, format all your paragraphs flush left. If you want them to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

look informal, indent the first line of each paragraph.

Avoid the newsletter l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ook
You may be tempted to include photographs, sidebars, call-outs and other g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

aphic design elements to make your letter look more appealing. But you will actually r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

educe it’s appeal, literally. The more your appeal letter looks like a bulletin or page

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

from a newsletter, the less it looks like a piece of personal correspondence from one

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndividual to another. You want your donors to read your newsletter. But you want them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to respond to your appeal letter. So make your fundraising letters look like letters.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Make Your Direct Mail Fundraising Appeal Letters More Friendly With Informal Design

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