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Nothing is more important in direct mail fundraising than who you mail to. A terrific letter mailed to the wrong list of people will flop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. I have a client who mailed a donor acquisition package to people who had not supported his organization but had supported another. Th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

response to his appeal was zero.

The reason is simple. He mailed to a terrible list. His organization helps offenders leave prison and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

integrate back into society. But he mailed his donor acquisition letter to a list of people who support a non- profit organization that t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ies to throw offenders in prison and keep them there.

With over 75,000 lists currently on the market, choosing one is no simple task. To

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

find a good list you need a good list broker. Since my agency is asked all the time to where to find good list brokers, we have drawn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p a list of some of the best list brokers and list managers in North America that specialize to one degree or another in non-profit fundr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ising lists.

Atlantic List Company, Inc.
Specializes in non-profits.
Arlington, VA
www.atlanticlist.com

Corners

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

one
Donor database managers and list brokers. Canada’s largest.
Toronto, ON
www.cstonecanada.com

Dunhill Internatio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nal List Company, Inc.
Largest compiler of specialized mailing, telemarketing and email lists.
Boca Raton, FL
www.dunhi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ls.com

Mal Dunn Associates, Inc.
Represents mostly businesses, but works with non-profits as well.
Brewster, NY
www

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

maldunn.com

Mary Elizabeth Granger & Associates, Inc.
List broker and manager.
Baltimore, MD
www.maryegrange

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.com

Millard Group
Works with major fundraising and membership mailers.
Peterborough NH
www.millard.com

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

>Names in the News
List broker and manager for national charitable, environmental, animal protection and cultural organizations

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Oakland, CA
www.namesinthenews.com

RMI Direct Marketing Inc.
List broker and manager.
Danbury, CT
www.rmid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rect.com

Specialized Fundraising Services, Inc.
List broker and manager exclusively to non-profits.
Spartanburg, S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

www.specializedfundraising.com

True North List Marketing
Represents mostly businesses, but works with on-profits as well.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Monroe, CT
www.truenorthlist.com

21st Century Marketing
List broker and manager. One of the largest in North Ameri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a.
Farmingdale, NY
www.21stcm.com

If you need more help learning about lists, read Mailing Lists: Where and How to Discover t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e Best Ones for Your Next Direct Mail Appeal, Handbook 19 in the popular Hands-on Fundraising Series from Andrew Spencer Publishing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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