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Charity campaigns usually have two aims – to create greater awareness of their particular cause and often

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to fundraise as well. Who could argue with that? The problem is that commercial organisations are joining

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in the awareness game and creating their own world/ international or national awareness day, week or month

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for their products or services. So everything gets lumped in together – the commercial and the charity – w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ith a resultant ‘awareness apathy’ fast setting in.

So what can be done?

A bit of creativity is c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lled for I believe. Of course the organisations behind the worldwide Breast Cancer Awareness Month, World

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Aids Day and World Food Day have nothing to worry about. Brand awareness is strong for these events and th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e press are falling over themselves to cover these newsworthy campaigns.

However, I would urge caution if

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you are creating a new campaign and thinking of including any of the following words in your event title:

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

World, International, National or Awareness – not if you want to stand out in a busy market place that is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If you want to get an idea just how many events include these words just undertake a short word search o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n my website – of course many of these are successful in achieving their aims but this will often have bee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n built up over many years and are run by well-resourced charities.

Now dig a bit deeper on the site. Scr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll down the monthly listings and you’ll find some extremely creative campaigns – often run by smaller char

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ities - whose campaign names are real gems. If you are intrigued then others will be too – journalists, fu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

draisers and potential supporters – all vital for a great campaign.

Here are some examples beginning with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

my favourite:

Yummy Mummy Week
Hoof it for Horses
Jeans for Genes (pure genius!)
Wear

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it Pink
Bug Busting Day: Head Lice Beware!
Wrong Trousers Day
Togs for Dogs Day

So do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

’t give those journalists any more opportunities – leave the unimaginative campaign name calling to the co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mmercial brand managers and blaze a new trail for non-profits. What’s in a name? More than you might think

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most entrepreneurs consider payroll management a strenuous business process. Most companies either have a dedicated staff involved only in payroll management or they outsource this function. Payroll management involves calculating the money owed to each employee, taking hourly wage, commission, sick leave, vacation time, and other variables that change the pay from week to week into account. From this gross pay medical insurance, pension plans, social security taxes and other programs the company or government pay for has to be deducted. In all, figuring out the payroll for each employee can become a job unto itself.

I was in Boston and wanted to buy a homeopathic remedy for my young daughter. At 9:10 pm I drove up to a local health food store, Bread & Circus.

Franchising offers those who lack business experience (but do not lack capital) a business with a good probability of success.

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