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  • Digg It - Growth of On-line Shopping a Boon to Fundraisers Everywhere

    Around this time of year, just about every school, sports team and non-profit organization in our collective communities send their minions out into the n
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    eighborhood to hawk candy bars, candles, Christmas wreaths and just about anything else they can get their hands on. All done in an effort to fill the cof
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    fers of the group in support of their activities for the coming year. We’ve all probably done this type of product fundraising sometime i
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    n our lives. And we’ve all supported the effort of others since it is as noble as it is capitalistic.

    But times have changed. The proliferation of groups
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    raising money has reached a fever pitch while at the same time, prices and product quality have suffered under the weight of increasing p
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rofit demands from these organizations. We end up buying products we don’t need at over inflated prices just to support little Janie or Johnnie’s soccer t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eam. Perhaps we do it out of guilt or maybe obligation. We definitely don’t do it because it is “consumer savvy”.

    But there are new options on the horizo
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    n, courtesy of the ever efficient and expanding Internet, which are both consumer savvy and fundraiser friendly. It turns out that on-lin
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    merchants are actually willing to pay people to shop on their sites. Simply redirecting the buying power of a group of consumers can yield significant wi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ndfalls for those that understand and take advantage of this phenomenon. This kind of affiliate marketing is nothing new, but schools and non-profit group
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    s have been slow to realize the opportunity. These organizations are in fact an affinity group; Family’s that have banded together for a common short term
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    purpose. They have tremendous combined buying power. The same family that hesitantly spends $7.50 on a roll of wrapping paper spends $99 on cable TV, $60
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    on groceries and personal care, and $420 on clothing and accessories every month. And that’s not even considering the holiday season. The average US hous
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ehold spends $681 on gifts during the holidays alone (source NPD Group). When you start to do the math, even a minor percentage of this large pie adds up
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to more than a hefty percentage of the small pie with which they are familiar. Not to mention the added convenience and potential savings offered by merch
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ants to shop at their web stores.

    The product fundraising industry has been slow to adapt, selling the same stale fruit cakes and popcorn year after year
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    However, that is finally beginning to change. With the launch of web sites like iRaiser Mall (http://w
    ww.iraisermall.com) organizations can begin to take advantage of the tremendous growth of eCommerce and harness those internet dollars to achieve thei
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    r group’s financial goals. Organizations can enroll for free and, with a few mouse clicks, they can launch an internet fundraiser that has the potential t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    o make them more money with less effort. It is an idea whose time has come and not a moment too soon. I’ve got enough scented garbage bags to last 5 years


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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