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Are your fundraising letters impersonal by mistake? That depends on how you date them. Some dates are more pe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rsonal than others. Here’s what I mean.

06/09/2006
If you want your direct mail appeal let

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter to look like it was generated by a machine, use this date format. This one is especially problematic if

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you are in Canada with donors the United States, or vice versa. Readers who look over your letter years from

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

now won’t be sure if your date means the 6th of September or the 9th of June.

September 2006<

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

br> If you want your donation request letter to look impersonal, use this date format. It’s the format used

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

by monthly newsletter publishers, and so it makes your letter appear mass-produced.

6 September,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

2006
This is better. Use this format to show that your fundraising letter was composed (or at least ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

led) on a particular date (the rest of your letter will show that the letter was mailed to a particular per

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

son, for a particular reason).

Wednesday, 6 September, 2006
Use this format to make your l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

etter even more personal. Since we tend to refer to days of the week by name and not by date (people say, “I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

emailed you on Monday” rather than “I emailed you on the 4th”), putting the day into your date makes your let

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er more personal and easier to refer to. Your reader doesn’t have to figure out what day of the week the 6t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h of September is, since you tell her it is Wednesday.

Wednesday morning, 6 September, 2006

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This one may look contrived. And it can be. But if you want your letter to look as personal and real as pos

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sible, and if your reader won’t think this is fake (and if it isn’t fake), mention the time of day you are wr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ting. A letter dated “3:46 am, 6 September, 2006,” for example, would stand out. Why, after all, did the exec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

utive director sit down at such an early hour to write to me?

Only use this format if the time of day

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is relevant, and if you actually wrote the letter at that time. You shouldn’t lie about the time of compositi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on any more than you should lie about anything else in your letter. Honesty is always the best policy.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you give up easily? Do you decide to take the easy way out? When the others run off to the bar for early refreshments on a Friday afternoon, are you with them? Or, are you the type that makes phone calls right up to the end of the day just before the weekend, hoping to catch a decision maker sitting at their desk. If you are the type that leaves work early, takes the easy way out or gives up then perhaps you need a lesson in persistence.

A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship. In the past, many people perceived small business owners as shopkeepers – the mom...

Your fund raising letter must persuade the recipient to take an action that much of humanity thinks peculiar: to give money away.

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