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Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Cost

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly.

Email fundraising only works when you inspire donors to go online. Online is where you get their donation. Online is where

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you secure their advocacy. Online is where you encourage their involvement. That’s why your email appeals, alerts and newsletters must

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ive donors something to do, and must give them somewhere to go to do it. That place is your website.

Websites alone might r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ise some funds but they won’t build relationships. And email letters might inform donors but they won’t advance your cause unless you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

drive those donors to your website to act.

The easiest way to show you what I mean is to show you how Mothers Against Drunk D

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iving does it. Their email newsletters are filled with links.

Down the right side of each email donor newsletter is a simple,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ertical navigation bar that looks like this:

>> HELP SUPPORT MADD
By making a donation today, you’re making a dif

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erence for tomorrow. More>>

>> VICTIM SERVICES
After the crash, there’s the impact. MADD is here to help you. More

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

>>

>> TAKE ACTION TODAY!
Learn what simple things you can do to help save lives and prevent injuries. More >>

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>

>> FORWARD TO A FRIEND
Share the latest news with your family and friends. More >>

Why this is effective:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

1. It’s strategic. MADD has a three-fold mission, Activism, Victim Services and Education. These simple, consistent links in e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ery newsletter advance that mission by encouraging subscribers to speak out (Take Action Today!), help victims (Victim Services) and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

educate others (Forward to a Friend).

2. It’s donor-centered. Notice that every one of these four links speaks directly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to “you,” the donor. “You” are making a difference. “You” can save lives. MADD is here to help “you.”

3. It teases. Eac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

link tells you just enough to understand what lies on the other end of that “More >>” link, but no more. You must click the link to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

atisfy your curiosity.

4. It stresses action. Three of the four links contain active verbs. “Help support,” “Take actio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n,” “Forward.” In direct mail we call this the “call to action.” It calls the reader to act. The quickest way to encourage your donor t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

donate, sign a petition, take a survey or simply read more is to command them to do so.

To see what this entire email newslet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er from MADD looks like, visit http://www.raisersharpe.com/z/madd.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/19858/diggit-Email-Fundraising-Campaigns-Must-Inspire-Donors-to-Go-Online.html">Email Fundraising Campaigns Must Inspire Donors to Go Online</a>

BB link (for phorums):
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Logistics Solutions

Logistics solutions include planning, implementing and controlling the functions of inventory, warehousing, transportation and distribution. It consists of all software systems and activities that enable a company to transfer raw materials and finished goods from point A to point B.

Minding Your Own Brand - Do You Love Me?

Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Customers are looking for more. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect.

Employee Exit Surveys

Employee surveys are an ideal way to feel the pulse of employees. Today’s organizations are plagued by high employee turnover. Understanding the exact needs of an employee is a very big task. Attracting as well as retaining talented employees has become very challenging. It is a fact that when an employee leaves an organization, he takes with him a whole set of skills, ideas and expertise, most likely to a competitor company.

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