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The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%. That means 63 percent of donors are not op

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ening the email newsletters they’ve asked to receive.

If they’re not opening them, then they’re not reading them. And if they’re not reading them,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

then they’re not clicking any of the links, including the ones that lead to online donation pages. Thus, one sure way to boost your online donation rates is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to boost your email open rates. One way to do that is to write good subject lines. Here are some proven methods.

1. Put your newsletter name in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he subject line
With email donor newsletters, familiarity doesn’t breed contempt. Familiarity breeds trust. And trust is the single most important

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ngredient of online fundraising success. Donors who receive your emails need to see in a split second that your email is from a source they trust and contai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s a message they want.

The most predictable subject line is the name of your publication. Donors who see the publication name month after month wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l easily recognize it and look forward to reading each issue.

2. Put your organization name in the subject line
If you received an emai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

today with “July 2006 E-Snapshots” in the subject, would you know for sure who the message was from and what it was about? Only if you knew the charity wel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Or had a terrific memory.

If the name of your organization isn’t in the name of your newsletter, then consider putting your organization name in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our subject line. This is especially vital when your email newsletter has an obscure name that only makes sense when paired with your organization name. Som

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

examples of obscure newsletter names:

Organization: Coalition to Stop Gun Violence
Email newsletter name: Bullet Counter Points Blog

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Organization: Trans World Radio
Email newsletter name: E-Snapshots

Organization: World Wildlife Fund Canada
Email newsletter name: Panda

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ail

These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Trans World Radio,” for example.

3. Use donor-centered keywords
If you are still concerned that jumpy donors will mistake your email ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sletter for spam~, then write your subject using words and phrases that describe your mission and the cause that your donors and members support. Here are t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ree examples:

From: Greenpeace Canada
Subject: Driftnets, dolphins and your chance to tell us what you think...

From: Larry Cox, Amne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ty International USA
Subject: Supreme Court Delivers a Victory for Human Rights

From: Insight for Living Ministries
Subject: A Message

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rom Insight for Living

Just make sure that the keywords in your subject line, even if they appeal to your donors, will not set off spam~ filters. P

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rases like “free,” “prizes” and “save,” and symbols like “!” “$” and “XXX”) will trigger spam~ filters and route your newsletter to the trash folder.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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