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One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ever open them.

If you track your open rates, you likely already know that roughly 36 percent of your subscribers open your emails. That means a w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hopping 64 percent of your email appeals and email donor newsletters either languish in inboxes unread, get deleted by overzealous index fingers, or never

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

appear in donor inboxes because spam~ filters catch them first.

Improve your open rates today using these proven methods.

1. Put you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

self in the From line.
Put the name of your organization in the From line. Readers will see immediately that your email is from someone they trust.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Some examples:

From: Amnesty International USA [alerts@takeaction.amnestyusa.org]

From: Coalition to Stop Gun Violence [action@action.csg

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

v.org]

From: MADD Online [enews@madd.org]

If you use an email service provider, such as Constant Contact or GetActive, do not use them in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the From line. Greenpeace Canada's newsletters, for example, arrive from ems@thindataworks.com. Your donors and members—and their spam~ filters—will not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

recognize a sender like that, and may inadvertently delete the valuable email fundraising newsletters they want to receive from you.

2. Put yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur reader in the To line.
Show your reader who the email newsletter is for by putting your donor’s name and email address in the To line. Don’t lea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e this line blank. That’s what spammers do, and you don’t want to be mistaken for a spammer. I have in my inbox, for example, an email that looks like thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s at the top:

From: Ontario March Of Dimes [info@dimes.on.ca]
Subject: Ontario March of Dimes Summer Online Auction

As you can imagine,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I thought this email was spam~, not a message from a charity that I respect. It wasn’t addressed to me. And it contained an email attachment. Any email m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

essage from your organization that looks like it is for nobody in particular or everyone in general will quickly end up in the trash box.

Another

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mistake to avoid is putting the sender in the To line, like this:

From: ABC Charity [info@abc.org]
Subject: Summer Online Auction
To: inf

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o@abc.org

This infuriates many of your donors, and me, too. Your donors and members, especially if they share a family computer, need to know who

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your email is for. And they also need to know which email address they are subscribed to your newsletter under. They likely have more than one email addr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss. Few tasks are as infuriating for donors as asking a non-profit organization to be removed from their mailing list but not being able to tell them whic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h email address of yours they are using.

If you’d like to see an example of a donor newsletter that gets all of these things right, review this e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

xcellent example from Mothers Against Drunk Driving, at
www.RaiserSharpe.com/z/madd.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Most projects are composed of many interrelated steps. Understand them better to achieve on-time completion.

For the past decade it has been common knowledge that the average worker will no longer have the same lifetime job security that s/he had fifty years ago. Today’s workers are more likely to move between jobs, and to be involved in more projects and businesses over the course of their careers. Even in 1982 the average work-span for a worker at one job was 8 years. Why has the market tended towards shorter employment periods?

Technical brilliance alone, cannot grow business without an ability to build rapport with customers. This article highlights how coaching can maximize the the earning potential of technical consultants.

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Digg It - Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and Donation Success

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