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Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Effective donation request letters show you the organizations you support engaged on the front lines in the battle to right wrongs, correct injustices and make the world a better

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lace. They put you in the thick of the action. And they usually do this by making a scene.

An inexperienced writer will tell you about a subject, place or person. But a writer who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nows how to craft novel fundraising letters will show you that subject, place or person—in action. Plays are constructed with scenes. So are movies. And so are the best appeal lette

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s.

Novel fundraising letters usually open with a dramatic scene, go on to state the need, invite the donor to participate with a gift, include one or two more dramatic scenes, then

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

conclude with another request for a gift.

Here is a sample of the opening scene from a donation request letter that Trans World Radio Canada mailed to its donors (Trans World Radio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Canada is a Christian radio network that offers inspirational programming and Bible teaching in dozens of languages around the world).

We had never seen anything like

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it before.

It was a Saturday evening in rural Angola. Our team was visiting villages, distributing wind-up radios. In one village, we found a group of at least 150 people huddled a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ound a tiny radio, listening to Trans World Radio’s weekly broadcast. We joined them on the grass, and listened from the first program to the last, including Women of Hope, the mini

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

try of Project Hannah that I know you pray for so faithfully. Then we introduced ourselves, and made some new friends. Here’s what we learned.

The villagers, especially the women,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ere amazed and grateful to listen to a program addressed to them. Since you cannot meet these dear people face to face, as I do, I’m writing to tell you how your prayers are being a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

swered in the lives of your sisters in Christ, halfway around the world, in Angola.

Why should you include scenes in your donation letters? Because your donors are u

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed to movement, action and a three-dimensional experience. Scenes make your fundraising letters “cinematically compelling,” as Lee Gutkind puts it. Scenes involve your donors in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

action while informing them about your need for funds.

Here is another example, taken from the opening of a fundraising letter mailed by Humane Society International:

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

In a peaceful olive grove in Spain, Luna, an unsuspecting female greyhound, tail wagging, is led to a tree by her owner. One end of a six-foot length of piano wire is secured aroun

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

her neck. The other end is flung over a high branch. The defenceless creature is then jerked up by her neck and left to hang.

Death does not come easy as the poor animal struggles

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for precious air and balance. But, the more she struggles, the more the wire tightens. Finally, after several agonizing minutes, the greyhound is dead—along with four other greyhoun

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s hung from different branches of the same tree.

As you can see, this letter is powerful not because of the cruelty it describes, but because of the cruelty it shows

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

The writer takes you to the “peaceful olive grove” and makes you see the cruelty with your own eyes. That’s the power of showing instead of telling, the power of writing in scenes.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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