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High Definition Update - Paul Wheeler Interview

In July 2005, I wrote an E-Zine with the headline “High Definition – When?” At the time we saw little demand for HDCAM equipment aside from some clients in the U.S. Seven months later, the situation has changed dramatically. We added two Sony HDW

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

-F900 HDCAM camcorders (Sony’s top of the line HDCAM camera for television and/or cinema) to our stock in January 2006 because of growing demand and see this as the beginning of a trend. And we have just taken a booking for a multi-camera shoot in March with six HDW-F900s.

Interview With Paul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

heeler – Soon Available on DVD

With this increase in demand, we recently hired Paul Wheeler BSC, a highly experienced film and digital cinematographer who wrote the book, “High Definition & 24P Cinematography”, to run some workshops for us. While he was here, I interviewed him. We are going to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

make available DVDs with an edit of the interview. If you’d like one, contact me at cal@procamtv.com.

BBC – Drama and High Definition

One of my first questions to Paul was about the apparently sudden leap in demand for HDCAM. Paul’s response: “Five years ago the BBC was saying within two year

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

everything they record will be on high definition. Three months ago they said everything we record in two years time will be on high definition so trying to predict what happens is very difficult. The BBC who wanted to move in that direction haven’t moved as fast as they wanted to. But that’s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot a technical problem. That’s a problem with persuading producers that using a new technology is safe. And I think this year (2005), we’ve just begun to see the confidence in the system and I’m very hopeful that we’re now going to see a cascade effect. Where a couple of very expensive period d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

amas have been done on HD, they look exactly like very expensive period dramas. And that to me is a huge starting point that I was hopeful would have happened a couple of years ago.”

Sky TV and High Definition

Sky TV has also said they are on track with plans to launch HDTV in 2006. BSkyB's C

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ief Operating Officer, Richard Freudenstein, said recently that the dramatic improvement in picture quality would help BSkyB achieve its target of ten million customers in 2010. "Innovation and technology leadership are at the core of the Sky brand," he said. "By introducing HDTV, our ambition

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s to raise the bar again.” BSkyB expects that sales of "HD Ready" TV sets will accelerate as equipment prices continue to fall and the availability of HDTV programming grows.

Nonfiction and High Definition

Paul says the increased use of HD in documentary and factual programming has been stron

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er than in drama. “We have had more factual programmes made in HD than we have had fiction and I think the main drive there is this fact that you can sell it round the world. You can only really sell drama if you’ve made it in England to an English speaking nation but you can change the comment

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ry of factual to any language very easily and I think there is more potential for international sales of documentary work or factual therefore those advantages of the transparency of moving from whatever you’ve shot it in to whatever you want to sell it in are an even bigger advantage.”

Sony H

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

R-Z1 (HDV) vs Digital Betacam

The most popular high definition camcorder is the Sony HVR-Z1. This is meant for low budget shoots and the camera has replaced the Sony DSR-PD170P. The main advantage is the Z1 has a wide screen chip so shoots true wide screen. The PD170P does have a wide screen s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tting but because it has a 4:3 chip this setting produces inferior images to the Z1. Most of our clients record in the DVCAM rather than the HDV setting when they use the Z1 and get excellent results.

In some articles I have seen the Z1 compared to the Sony DVW-790WSP camcorder with the conclu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ion the quality of the image is similar. According to Paul: “If you take the output straight out of the Z-1 and stick it in a decent monitor and do the same on the B-channel with a Digi-Beta and you flick between the two you’ll be fairly impressed. But there are other issues in why you choose a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

camera. One is the recording format and the Digi-Beta format is much more stable and robust than the M-Peg 2 compression used in the HDV process.” This, Paul says, is particularly a concern in post production, especially if you’re doing a “fair bit of post production.”

The other issues to cons

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

der are the lens and the actual robustness of the camera. The lens on a Digi-Beta is far more versatile and quicker to respond than the lens on a Z1 and if you are shooting in even slightly adverse conditions the 790 is made of far sterner stuff.

Paul’s view is to “think of (the Z1) as a repla

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ement for your PD170 but don’t think of it as a replacement for the highly professional, very robust, very strong recording process of the Digi-Beta. It’s not.”

More on the Paul Wheeler Interview DVD

The DVD with an edit of the interview with Paul will include a discussion of the following:

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>

• Growing use of High Definition camcorders
• Z1 vs Digital Betacam
• Brief summary of the different camcorders: 730, 750 and F900
• Progressive scan and interlaced recording
• 720 vs 1080
• Setting the camera correctly for post production

Summary

High definiti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n is definitely here. I have never seen a format take off so quickly. We experienced a marked increase in demand in January and interest and inquiries are growing. I recommend you learn as much as you can about the High Definition cameras available, the range of settings you can shoot in and wh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t accessories are commonly needed. The July E-Zine covered much of this, the Paul Wheeler DVD covers more and the next E-Zine will cover commonly needed accessories.

Until then, happy shooting!

Cal Barton, Procam Television

www.procamtv.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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