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Digg It - Retail Packaging Update -- Flexible Packaging Is Your Key To Big Success At Club Stores
Modern manufacturers of consumer products are constantly being challenged to develop new means and methods to obtain the awareness of sho
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ppers. And the changing face of the retail industry isn’t making this daunting task any easier. The increased emergence of big-box retail
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ers that are focused on moving products quickly and efficiently make marketers’ tasks even harder.
But manufacturers must remember that
But manufacturers must remember that
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
these big-box retailers offer a huge payoff, should you approach them correctly. In recent years, club stores like Sam’s Club and Costco
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
have become retail behemoths. According to a recent USA Today article, the warehouse/club store market took in over $110 billion in sales
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
last year.
With the growing market share of these stores, manufacturers are striving to find ways to make their products more appealing
With the growing market share of these stores, manufacturers are striving to find ways to make their products more appealing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to shoppers who prefer to buy in bulk or in large quantities. And because packaging is one of the most frequently used methods to gain c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
onsumer recognition, flexible packaging offers some unique opportunities for makers of consumer goods wishing to tap into the warehouse/c
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
lub store market sector.
The primary selling feature of the warehouse store is convenience. Shoppers like to buy in bulk so they don’t h
The primary selling feature of the warehouse store is convenience. Shoppers like to buy in bulk so they don’t h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ave to shop again for a while. In addition, club stores like doing things differently because they know their shoppers value uniqueness a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd convenience. Flexible packaging, with its many varieties, can offer manufacturers a means of saving money on their packaging while sti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll appealing to retailers’ needs. It can also be customized for unique requirements including the needs of the typical warehouse club mem
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ber.
The most appealing feature of flexible packaging is that is can be re-closed and reopened via zip seals and zip locks – something
The most appealing feature of flexible packaging is that is can be re-closed and reopened via zip seals and zip locks – something
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
most warehouse shoppers demand. When purchasing a food item in bulk (e.g., a “party size”) the shopper will want the product to last for
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a while after they’ve opened the package. And the best way to protect something from spoilage is to seal it from outside exposure. In mo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
st cases the zip seal closure is more than sufficient.
Flexible packaging such as printed stand up pouches also offer unique merchandisi
Flexible packaging such as printed stand up pouches also offer unique merchandisi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng opportunities. Since these pouches can be made to either stand on a shelf or hang on a peg, they can be displayed in a variety of diff
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
erent ways. In addition, because multi-packs are often a staple club store item, specialized flexible packaging designs that combine mult
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
iple packages have a particularly high margin of retail success.
For manufacturers, the increasingly competitive retail market may be pa
For manufacturers, the increasingly competitive retail market may be pa
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rticularly challenging, but it also presents many great opportunities. Just remember to think big – big store, big ideas, and big profits
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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