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For years, European and Asian manufacturers have been using stick packs with much success. However, it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has only been in recent years that North American makers of consumer goods have begun to accept them as

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a viable packaging option.

There is no question that the consumer market is saturated with competition

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on all levels, and it is becoming increasingly difficult for manufacturers to make their products stan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

out on retailers’ shelves. For this reason, many have looked to the packaging industry to help give th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir products a new look, and a new means of appealing to consumers.

Stick Pack Pouches are typically ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

de from a high quality plastic film and are used to house things like sweeteners, instant teas and beve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ages, vitamin powders, and a variety of other powdered products. Packaging insiders agree that stick pa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k packaging typically is best for single-use or sample applications.

The packs are also becoming extre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mely popular with on-the-go applications, particularly with the beverage industry, which is employing t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e packaging method for its single-serve powdered beverage concentrates. Stick packs that contain powder

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d beverage mixes can be taken anywhere, and can easily and quickly transform any regular bottle of wate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r into a flavored beverage with just one pouch.

Most packs are equipped with an easy-tear notch, and b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cause they are elongated and slender, they can be poured into the small opening of a water bottle witho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t spilling. Since bottled water already makes up a large majority of the beverage market, stick packs t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat contain concentrated beverage flavors are in an excellent position to succeed once they catch on am

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ngst consumers.

Currently, most beverage stick packages are sold in multi-packs. In addition, many hot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ls, airports and convenience store offer individual packs for single applications. As more and more man

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ufacturers of powdered beverages begin to market stick packs for the single-serving needs of consumers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat are on-the-go, there’s no telling how much of a boost they’ll be “sticking” into their bottom lines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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