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Organizations are beginning to recognize the truth – that they either they innovate or die. Innovation is about moving into new territory. It is about improving or enhancing the existing products, process or services, that eventually results in new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

products, process or services. Successful business firms know the art of transforming the collective knowledge and talents of its employees, into new products, process or services that lead to better economic gain. Unlike invention, innovation always leads t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

economic benefit. Innovations appears to be the only option if you wish to grow your business. Innovation enable you to ahead of your competitors.

Innovation requires new ideas. It is the creative approach that brings in new ideas. Enabling Innovation at w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ork is basically about harnessing the employees' Talent, Abilities, Skills and Knowledge (T.A.S.K.) in a coordinated manner using creative thinking process, so that the organization is able to create and sustain the right environment within the organization

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat will encourage Innovation at Work. How can we enable Innovation in our workplace?

IBM in a report titled 'Expanding the Innovation Horizon', which was based on the discussion with 765 CEOs throughout the world offers the following considerations

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hat can help the business organizations to become more effective when embracing innovation:

'Think broadly, act personally and manage the innovation mix'.
'Make your business model deeply different'.
'Ignite

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

innovation through business and technology integration'

'Defy collaboration limits'

'Force an outside look ... every time'.

To those of us who would like to use an easy to understand model to work, I w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uld recommend you use the 4C's approach to create the right work environment that will encourage and enable innovation at your workplace. To enable Innovation sat work, you need to pay attention to the 4C's –

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>Commitment,
Competency,
Collaboration, and
Coordination.

Commitment

Unless there is commitment to change and innovate nothing w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ill happen. The failure to innovate in the workplace is largely due to lack of commitment on the part of employees at all level. Managers need to demonstrate their commitment and concern for greater level of innovation at work. Staff briefings, informal disc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ssions and holding short meetings based on 'what if....' scenario based discussion will convince people the need to be serious about becoming more innovative. There will be no commitment without a thorough understanding.

Competency

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

While commitment bring the employees to the level of willingness, managers should recognize the importance of providing the necessary Abilities, Skills and Knowledge to get started. Equipping the employees with the right competencies, make innovation happen

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, as employees are able to develop ideas. Without the right skills, employees will not feel competent to get the job done. Only when employees feel competent, will they move from their comfort zone to creativity & innovation zone. Formal training of employee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is one way to provide the basic skills to all employees. Alternatively, you can Internet to access a whole range of tools and techniques and share them through staff meetings. You may visit blogs such as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

et="_blank">http://lifeskills4success.blogspot.com/

for more tools you can use when training your team members.

Collaboration

Effective problem solving and idea generation requires a collaborative approach. Collaboration mean

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s being able to work as a team towards a common goal, despite personal differences. There is a greater tolerance towards diversity and yet at the same time, the presence of diversity brings about better results. It is critical to identify the major barriers

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat prevents effective collaboration and be eliminated. Collaboration fosters innovation. That is a fact.

Coordination

While collaboration fosters innovation, one must not forget the reality that at time to get things done, we nee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to work with other teams, units and departments. This is basically about coordinating out effort and work, so that we can use other people's talents, Abilities, Skills and Knowledge. Coordination to be effective, team members must be trained on good human s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

kills. It is the ability to get things done across work teams and organizational structure that makes all the difference. Creating a reliable system to coordinate is necessary for a seamless coordination across different functional areas.

With the 4C's in p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ace, it is possible to get innovative solutions to an organization's products, process and services. Reading research articles and books on innovation is one way to get ready to get started with the 4C's. That's the way to enable innovation work at workplace

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Keeping a journal is a proven, powerful tool to enhance and benefit not only your personal life and well being. Journaling can also do the same for your work life. It is a way to record and track daily activities and thoughts, which can help with long term projects and goals.

Setting a career goal or objective is a personal challenge a person makes to himself or herself within a limited period by setting deadlines. The most successful people are usually ones that have set career goals for themselves.

When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they’re not working nearly enough.

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