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When we talk about feedback, most of us will associate it with an unpleasant experience. Feedback sessions we had as subordinates or the session we conducted as a supervisor is invariably, is to bring out

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the negative behaviour of an employee into the open. In almost all the cases, the feedback unfold the power of destruction. Effective managers recognise the power of negative feedback. High performance m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

anagers direct their energies to bring out the positive elements of an employee’s behaviour, thereby creating opportunities to reinforce the positive behaviour. Effective managers focus on bringing their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

subordinates towards the desired state of affairs - the target. What should we do to make this possible? Recognition and staff appreciation are the two best approaches to motivate employees . Unfortunate

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly majority of the managers do not offer adequate recognition and appreciation to their staff. The best way to a get started towards our journey to bring out the best in our employees through recognition

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and appreciation is to ask the following questions:

How often we provide feedback in the form of appreciation?
How often we recognise good performance?
What is the ratio of our po

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sitive and negative feedback?

Are we in a position to say that our positive feedback outweigh the negative feedback?

The feedback that emphasise the negative behaviour, attempts to tell t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he person that he/she need to change towards a positive level. Unfortunately most people will not accept negative comments. The worst is the receiving party criticise not only what was said, but also find

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fault the person who was gave the feedback. This would mean the feedback would no longer bring about any meaningful change at personal level. Almost all the motivational theories highlight the human crav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing for attention and recognition. Unfortunately, our normal day-to-day managerial activities do not take note of this important fact. Some argue that the negative feedback is one form of recognition. Tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

may be true. Recognition with punishment element along with creating low esteem is not going to work. Recognition should focus on highlighting the positive aspects of the person, so that the person feel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

recognized and praised. Recognition can take the form of ‘Praise’. Praising employees is not an easy task for many of us. Some may ask: Praise an employee for what - for the quality of work they are expec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ted to do, or praise only when the work exceed the set standard. You praise on both occasions. The next question is how do we praise? Remember the following points:

Praise immediately -

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the sooner you recognise the better is the effectPraise sincerely - your words and body language should harmonise the message.
Be specific - refer to the specific situa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion/action Highlight the contribution - as far as possible try and quantify the results
Praise in public, whenever possible.

What else can w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e do to recognise employees contribution, other than praise. Recognition can incorporate rewards. Rewards can be in the form of financial or non-financial. At operational level, the best option is to focu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s on non-financial rewards. What are our options at this stage? Bob Nelson’s 1001 ways to reward employees (obtainable at y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s%20to%20reward%20to%20employees&tag=bo4thwo-20&index=books&linkCode=ur2&camp=1789&creative=9325" target="_blank">amazon.com provides practical and inexpensive ways to reward employees. Adopting spont

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aneous and informal rewards initiated by line managers and immediate supervisors are some of the best ways to reward employees. To take full advantage of the power of recognition, we must make sure the re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ward practices are fair, just and reflect the element of equity. Any employee who meet the standards should be recognized. Employee recognition meet almost all the human needs identified by Abraham Maslow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a time of instant messaging and increasingly automated self-service options, consumers are showing loyalty to companies whose employees treat their customers as individuals, and consistently demonstrate respect and courtesy. Here are 10 Tips for Delivering Good Customer Service in today’s fast-food world.

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