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Incentives are given to employees for 2 common reasons: to motivate employees and to ensure the salesforce's commitment to a new project of product. Either way, ince

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ntives work to increase the performance of employees and in turn, would increase the profit of the business.

Incentives, however, do not automatically equate to hig

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

her profit for the company. This is because there are factors that must be present in any incentive program to succeed. Here are those:

Type of incentive.

It is no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t enough to motivate your employees simply by offering them incentives if they achieve a quota or the requirement. The type of incentive that they will receive plays

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a major role whether or not the employees will respond. Incentives must speak for themselves. It should be the motivating factor for employees. Make sure that the ty

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pe of incentive should be a thing to look forward to. It should be interesting. Some common types of incentives are cash bonus, travel package, and merchandise.

Inc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

entive Structure

It is easy to give incentives to employees that outperform the rest but it is not always simple to motivate your employees to outperform one anothe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. This is because incentive, to be accepted by the salesforce, must be well-structured. This does not mean that incentives should be technical, rather it must be sim

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ple yet comprehensive.

A well-structured incentive program should be clear to all employees. It may not be applicable to all (since employees have different motivat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing factors) but at least, it adapts to the majority. Structure of the incentive program should define everything that is needed to know by the employees. It should

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ave a clear definition of how the awards are won. Most incentive programs fail because of the inability to define a clear structure on how to claim the reward on the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

part of the management.

Timetable.

The gap between winning and receiving is another factor that plays a major role whether the employees will strive to achieve th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e incentive or not. Too long and the employees will lack interest on the incentive. Too short and the employees will not have time to achieve it. The gap between win

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ning and receiving should not be more than 2 months and not be less than 2 weeks. The ideal time between winning and receiving is between 4 to 6 weeks.

Promotion, c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mmunication, and coaching

When you attempt to motivate your employees, you attempt to change their behavior. And if you promote, communicate, and coach your employe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es, you are targeting their behavior that would result to a long term boost of performance. Rewards increase performance too but it is just for the short term. You n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eed these 3 to sustain the boost.

Recognition

People love to be in the limelight. People also envy those who are in the limelight. Use this to boost the performanc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of your employees. Whoever performs in your salesforce well must be recognized in front of the employees. This gives him more energy to perform more in the future.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

And those who are not recognized will strive more so that they will be recognized as well. Give them what they want to receive- and oftentimes a simple "thank you" w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ould do. Remember: there is no such a thing as too much recognition. If you know that someone deserves to be recognized for his achievement, do not hesitate to do so

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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