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Mr Right, for lack of a better name, had decided it was time to move on to a new job. He had all of the qualifications: education, experience, accomplishment

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s, industry experience and contacts. He was definitely an "A" player in his industry.

So he went about the business of looking, and in short order he had th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ee different companies that were very interested.

Company A interviewed him, set up a second round of interviews with top people directly involved in the po

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ition he was being considered for, interviewed him and, after checking references - with his permission, and assessing his fit, made him an offer - albeit a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ow ball offer to start the process of negotiation. Throughout the process so far he was treated well, with all the steps completed in an organized, efficient

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

manner

Company B contacted him, completed a phone interview with the Hiring Manager and the HR recruiter, and set up an interview schedule with four stakeho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

der executives for a Saturday, recognizing his commitments to his current employer. The interviews were held, he left feeling good about the position and his

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

own performance. Two weeks later he had not yet had a follow up call or letter, even though he had sent thank you letters to the people he had talked to.

C

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mpany C contacted him, asked him to come in as soon as possible, and then took him and his resume to eight different people - all who dropped what they were

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oing to talk to him - with numerous interruptions - and then he was interviewed by the Hiring Manager who said he had glowing feedback and asked what it woul

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

take to get him to come to work for them.

Where do you think Mr Right ended up?

He could have ended up at any one of the three companies, although my bet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould be that a Company D, that didn't low ball him, that didn't leave him hanging, that didn't rush to hire, probably would be where a highly sought after, A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

player, would end up.

My point is that in hiring, the applicant is making a decision at least as critical to them as it is to the company. Top candidates lo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k at all the little signals that tell whether their prospective employer is someone they want to work for - and if they find that company wanting, they keep

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

looking. C players are easy to hire - they will often put up with delays, low ball offers, disorganized process, multiple interviews ( as many as 21 differen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

interviews is the record in my experience) and snap decisions based on getting a "warm one" hired as soon as possible.

That's how companies end up with mor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

than their share of C's, D's and F's.

Suggestion: Take the time to audit your own selection process from the applicants point of view. Go so far as to have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a "Mystery Applicant" apply with the objective of seeing how things actually work. Chances are there is room for improvement in your process - for selection

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t every level. Make the changes to give the applicant the best possible view of your organization. As an organization, you never get a second chance to make

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

first impression. More A players are lost because companies drop the ball in the process of selection than for any other reason - don't let it happen to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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