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People are the most important resources of an organization. They ensure the interaction of financial, industrial, and other resources so that the organization can function. Nowadays

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

experienced managers realize that he financial reward cannot stay the only kind of an employee encouragement. The employees’ needs should be viewed as an entity that leads to the sea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch of non financial motives. There exist many non financial motives that are connected with the employee’s satisfaction of needs, such as his/her recognition, participation in the d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ecision-making, self-fulfillment, personal growth and others.

The practice shows that the full use of human resources of an organisation is one of the most significant advantages, w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ich allow companies to occupy the leading positions in the world market. The ‘McDonalds’ company flourishes owing to the logical integration of the staff into the problem solving. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e company adheres to the principle: ‘The result is done by a man’. ‘McDonalds’ examines its employees as the primary source of progress in the field of quality and productivity. This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

organisation has based its success on the motivation theories having altered only some aspects of them. ‘McDonalds’ adheres to four simple principles, which give the possibility to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

increase the performance of its employees:

1. The company must elaborate different systems of motivation for every department.

2. The personnel must have clear and attainable aims.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

It is better to have one aim per a person.

3. The aims must change: managers should have one aim for half of a year. For example, at first a manager examines the number of clients,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

then he/she examines the number of returning clients; and then he/she should analyze the increase in business sales. This method gives the possibility to find new abilities of employ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ees and to check new methods of work. 4. The rise of salary amount must be sensible for an employee.

The ‘McDonalds’ company applies three components of the motivation system: finan

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cial encouragement, non financial encouragement, and social policy. All the three factors are described in Maslow’s motivation theory. However, Maslow states that all the needs must

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e fulfilled one after another. The research of the ‘McDonalds’ company, its strategy and structure shows that only a simultaneous fulfilment of employee’s needs will increase an empl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oyee’s performance. It is not necessary to fulfil all the needs of every level. In the reality an employee has a set of needs in every concrete moment.

Summarising, the ‘McDonalds’

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

company has effective motivation system that makes it possible to increase employees’ performance, and hence the company’s productivity. The situational approach applied by ‘McDonald

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s’ administration staff has turned out to be the most relevant to the current situation. The administrators have used the specific techniques on the basis of motivation theories. Hav

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng applied the procedure of assembly line in food preparation, ‘McDonalds’ has ensured the standard quality of the production and the high performance. Besides, the company has imple

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mented effective motivation strategy that is based on the existing motivation theories. Consequently, on the basis of the research we can say that every company has its own system of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

behaviour explanation and every concrete case should be examined as the ‘McDonalds’ company case. Motivation theories, such as Maslow’s theory and Self Determination Theory should s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

erve as the basis for elaborating a strategy which will direct manager’s forces towards the aim – employee satisfaction via intrinsic motivation and Maslow’s Hierarchy of Needs model

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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