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Digg It - Are You Training or Ticking the Box?
A higher proportion of money is wasted on training which is inappropriate or just downright poor than almost any other corporate expense. I have seen organisations make the same mistakes with training all over the world. Here are my top ten.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
#1 There is never any follow up! Training which imparts a skill or knowledge which is not reviewed or used within seven days is remembered by only thirty three percent of people. After sixty three days it is only 14%. Training which is rev
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ewed or used directly in a job is remembered by 83% of people after seven days and 70% of people after 63 days. It is the old story, use it or lose it!
#2 Training is boring. Training which includes no interaction between the trainer and th
#2 Training is boring. Training which includes no interaction between the trainer and th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e participants or does not engage the participants is likely to fail. The first process in memory is ATTENTION! If the participant is not paying attention, the probability of remembering anything is very low. Training is not solely about sub
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ect knowledge; the trainer must have a personality and be able to talk with people at their level.
#3 Training, presentation style, was never appropriate in the first place! Often the resources used for training about theory, including the
#3 Training, presentation style, was never appropriate in the first place! Often the resources used for training about theory, including the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pportunity cost of participants, could be used for developing a series of small workshops and mentoring to actually resolve a problem rather than learn theory. The learning is held for much longer because people are doing and getting feedbac
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
k rather than sitting in a classroom and the organisation gets a better result.
Alternatively, the learning outcomes if they are all knowledge based may be chunked down to a small enough size to use e-learning technologies.
#4 The training
Alternatively, the learning outcomes if they are all knowledge based may be chunked down to a small enough size to use e-learning technologies.
#4 The training
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
has no goal and no clear benefit for the recipient. Often born of poor training needs analysis where employees, supervisors and managers are asked, "What training do you/your subordinates need?" Training built on a needs analysis that is thi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s shallow is bound to have little impact back at work for the participants, although it might help build their CV.
#5 Completing training is seen by the organisation as doing enough. Individuals throughout a organisation who see the mere fa
#5 Completing training is seen by the organisation as doing enough. Individuals throughout a organisation who see the mere fa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t that they completed a course or a degree as proof of ability are only fooling themselves. Executive teams who treat training the same way are costing their organisation money.
#6 Lets cram it all in. Training overload is as bad as no trai
#6 Lets cram it all in. Training overload is as bad as no trai
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing at all. Often courses are crammed too full of information as managers and human resource personnel try to make up for a lack of previous training. In the case of training, less is surely more. People are capable of retaining 7 ± 2 things
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at a time. If we want them to remember some things they already have in their head, we had better leave it at three things to remember in a training day.
#7 The training equipment does not work! If in doubt blame the technology, I say. It
#7 The training equipment does not work! If in doubt blame the technology, I say. It
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s better than admitting that I did not prepare well enough by testing the venue, the provided equipment and my equipment for compatibility.
#8 Only measure the "smile sheet". Training evaluation is much more than the reaction people have to
#8 Only measure the "smile sheet". Training evaluation is much more than the reaction people have to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the material and the presenter. The American Society for Training and Development reports that only 3% of training was evaluated at Kirkpatrick's "level 4" of training evaluation "results" where there is an impact on the organisation. In co
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
trast, 95% of training was evaluated at "level 1" where the participants liked the training.
Only 37% of training was evaluated at "level 2" where participants learnt the material and 13% of training was evaluated at "level 3" where partici
Only 37% of training was evaluated at "level 2" where participants learnt the material and 13% of training was evaluated at "level 3" where partici
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ants applied the learning in the workplace. Training measures have to be developed for the workplace to see if the organisation is getting its money's worth.
#9 Don't do training at all. Organisations think that they can't afford to give pe
#9 Don't do training at all. Organisations think that they can't afford to give pe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ople time to get trained. They need to think again! Well-trained employees are more capable and willing to assume more control over their jobs and they need less supervision, which frees management for other tasks. Productivity and job satis
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
action increases and organisations become more effective in reaching their goals.
#10 Training is not reinforced. For training to be effective, it must be reinforced by policies and processes which complement the training. For example, trai
#10 Training is not reinforced. For training to be effective, it must be reinforced by policies and processes which complement the training. For example, trai
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ning people on giving "excellent" customer service and having a policy for resolving customer complaints which requires escalation to general manager level is a waste of time and money.
Leaders must also echo the training in their behaviour
Leaders must also echo the training in their behaviour
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
towards employees and the building of formal and informal rewards systems.
Next time its time to train your staff, think carefully whether you are really going to train them or are just ticking a box on the list of good management practices
Next time its time to train your staff, think carefully whether you are really going to train them or are just ticking a box on the list of good management practices
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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