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    Are you adding value to your organization? Is your team 'valuable' to the organization? How are you measuring that value?

    In my work I've become aware ... and I must say frustrated that employees are
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    unable, unwilling and unaware that they are responsible and have an obligation to know their value and communicate their value to the organization. Senior leaders (CEO, Bd of Directors, SVP of HR/Sal
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    es/Operations) all are seeking to strategize and evaluate performance, productivity and profitability of their products, services and people. Products and services are innate, they are what they are a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    nd can be evaluated based on sales, quality and perceived value.

    People however are humans. They have the power of choice which products and services do not. As organizations seek to link strategy, p
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rformance and people from top down there needs to be an equal emphasis from the bottom up, from the employees, to take on the responsibility to be valued, heard, and proactive. Not driven because of t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    he annual/monthly/weekly evaluation but because of their own purpose, drive and self determination. Employee engagement is a give and take.

    It is the front line employee that talks to your customer,
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    your mid level manager that is communicating with employees who create new products, develop new processes and implement the procedures.

    Too often strategy, process and evaluation get watered down or
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    stops completely because as it moves down ranks then message becomes diffused. Similar to what happens when children play the game, telephone. As each child hears the message from the previous child t
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    hey add their own spin, thier own perceptions. By the time it reaches the last person the message is different because it was heard with different ears.

    The more a company provides opportunities for
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    different levels, divisions, and teams to interact, communicate and share ideas the more willing people feel connected, willing to learn from each other AND even more important, the more willing they
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    re to share their ideas, processes and inherent wisdom with each other. This is critical to today's organizations.

    The more opportunities and experiences an employee has to learn how to take charge o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    f their life, to be inspired and to be motivated to be the best they can be the more apt they are to change and become secure in communicating their value.

    Working with a vast array of clients I have
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    seen that many people do not know that they can take charge of their life. They are not exposed to information that can change their behavior, their perceptions and their lives. When I distributed, t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    o interns and recently hired African American college graduates, Dennis Kimbro's Daily Motivation for African American Success it was the first time many had read a motivational book - these were bril
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    iant, high achieving young people who learned how they can take charge of their lives at a higher level. I've also shared the book with entry level mechanics with the same results.

    My own book "Somet
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    imes You Need to Kick Your Own Butt" has the same results. I hear from people (of all races, genders and educational levels) who have never been exposed to motivational literature who write me or call
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    me and say "I didn't know I could change!". Sales people are exposed often to motivational literature, tapes and programs however the programmer, the accountant, the administrative assistant, the jan
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    tor, the receptionist and most of your employees have not.

    If you want people to be valuable and communicate their value they first have to learn that they are valuable and responsible for communicat
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ing their value. They must be educated that they have a choice to be better than they already are.

    We are now a knowledge base economy and we need to be able to have ALL employees share their knowled
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ge, their ideas and their relationships. It is the only way business can grow and expand into new territories offering new products, new processes and new ways of doing business.

    With regards, Pegin


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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