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People have found numerous ways to ruin a meeting. Here are two myths that make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

everyone uncomfortable.

1) Endurance implies strength.

Back in the days of sab

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r tooth tigers and walking to work, physical toughness was essential for surviva

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Now, modern managers have found a twisted way to apply this in meetings.

It w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rks like this: First the participants drink huge amounts of coffee. Then they lo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

k themselves in a conference room while they carry on an unstructured discussion

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on unrelated topics.

The participants earn acceptance by making intelligible co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tributions to mind-numbing babble while under the stress of ballooning discomfor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. Weaklings earn ridicule and banishment by moaning or asking to be excused for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

break.

> What to do: Take a break every 50 minutes. People need the time to re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

resh and rest.

2) Fads are the answer.

Rather than engage in a meeting that ha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

any of the attributes of work, some people attempt to disguise the process. Tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is, they wear goofy hats, wave signs, use a cryptic language, swing from ropes,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or make people behave like idiots.

Sure, it's fun. Maybe.

And it does provide

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ncome for the people who sell these systems.

But otherwise, it's like pouring c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ocolate syrup on broccoli.

It's easier to just eat the broccoli.

Of course, fe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

people know how to cook broccoli. And then all they have is a plate of chocolat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

syrup, which may taste good, but does little for their business.

> What to do:

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Apply common sense. Learn how to hold real business meetings. And apply this tes

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

: If you feel like a fool doing something, there's a good chance it's a bad idea

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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