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Successful management teams understand that organizational success is much more dependent upon the effectiveness of their teams than

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

any other market influence. Robert H. Waterman understood the importance of people in business when he wrote that organizations e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ist for only one purpose: to help people reach ends together that they couldn't achieve individually.

So the question that manag

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ment faces on a daily basis is three-fold:

How can we or I improve the wins for the team, the department and the organ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ization?

How do we or I close the gaps between today’s outcomes and the desired future results?

How

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

do we or I create a positive return on investment (ROI) for the resources expended in trying to improve the wins for the team?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

>

During my experiences as both a process improvement

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and performance improvement consultant, I have come to realize 7 business strategies for executive teams to increase their manag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ment batting average, close the gaps and create a positive return on investment (ROI) for the resources expended.

Build Pe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ple Skills – Where is the Focus within your organization on job specific skills or people skills?

Focus on Strengths

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

– Why do winning teams win because of the strengths or weaknesses?

Implement Executive Coaching – How can you lnc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rease the productivity of your people while multiplying the bottom line results?

Identify Real Problems – What is truly

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keeping you from reaching that next level of success?

Create Alignment – Are your daily actions causing waste

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

reducing performance and actually setting your people up to fail?

Embrace Consistent Goal Achievement – How can you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r people consistently achieve business goals when they probably cannot achieve personal goals?

Secure Measurable Res

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lts – Why are you in business?

Through a series entitled How To Improve the Management Team Wins for Winnin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

More Business, each of these strategies will be explored.

Are these the only ones? Absolutely not! However from my 25 plus

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

years in both the business and educational arenas, I believe that these are among the top 7 business strategies that need to be incor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

orated if management truly wants to increase its wins.

P.S.: Since these strategies evolve from a strategic plan, there is a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

presumption that a strategic plan exists and the challenge is in the execution of that plan or eating the elephant one bite at a time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many great advertising campaigns and marketing strategies, which corporate America has produced. Many of these great advertising campaigns have won awards and many deserve them. One of the greatest advertising achievements was done with Avis Rent a Car. Perhaps you'll remember the; We Try Harder; advertising campaign?

Most managers get inundated with email on a daily basis. It can easily become overwhelming. What can be done to ease the pain? Here are some tips to help you battle the email beast.

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