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  • Digg It - Managing Cultural Diversity - A Key to Organizational Success

    Organizations around the world has been realizing the cultural diversity within organization is not a negative aspect, rather can facilitate organizational stalk for glory (Papers4you.com, 2006). However it is not an
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    easy task to manage employees with different cultural backgrounds. Nevertheless there are many policy guidelines that can make task easy.

    On a broader perspective, cultural diversity can be manage through communica
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ting (creating awareness among all employees about diverse values of peers through communication), cultivating ( facilitating acknowledgement, support and encouragement of any employee’ success by all other workers),
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    and capitalizing (linking diversity to every business process and strategy such as succession planning, reengineering, employee development, performance management and review, and reward systems) strategies ( Cascio
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    , 1995).

    There are many different innovative ways that organizations have adopted to manage diversity. For instance Tabra Incorporation, a small manufacturer of jewellery and accessories in California comprised of m
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    odest workforce is composition of Third World immigrants from Cambodia, China, El Salvador, Ethiopia, India, Laos, Mexico, Thailand, Tibet Vietnam and other nations. To acknowledge importance of their cultural associ
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ation, at least 10-12 different flags are always hanged from the ceiling of its main production facility which represents the countries of origin of the employees. The owner’s view point is ‘I would like for this to
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    be a little United Nations everybody getting along and appreciating each other’s culture instead of just tolerating it’. (Bhatia & Chaudary, 2003)

    If cultural diversity can be managed effectively, there is a potenti
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    al to use diverse workforce for organizational benefits. Cox and Balke (1991) asserts that multi-culturism is directly linked to organizational success as

    Effectively managed multi culture companies have cost effect
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ive competitive edge

    It helps in promoting minority friendly reputation among prospective employees

    Diverse cultural corporations help to get better customers which has a variety of people

    Diverse group of employe
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    es are perceived to be more creative and efficient in problem solving as compared to homogenous group

    Ability to manage cultural diversity increases adaptability and flexibility of an organization to environmental c
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    hanges.

    Many organizational examples can be taken in this regard. In Australia, for instance, Hotel Nikko in Sydney has unique edge that staff members in direct guest contact areas speak a total of 34 different lang
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    uages. Similarly Qantas Flight Catering has sixty-six nationalities on staff, with various overseas-born chefs. So dedicated diverse ‘ethnic’ kitchens gave Qantas a huge competitive edge that offers food based on cus
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    tomer’s ethnic taste and requirements. Moreover Don’s Smallgoods through literacy, language and cultural trainings increased cross-cultural communication and increased profits while lowering costs at the same time. S
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    milarly The Cheesecake Factory had put special effort to understand Japanese quality and packaging culture as Asian employees assist management to understand Asian tastes so that they can target exports to Asia (Nank
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ervis et al, 2002)

    Hence the discussion suggests that it is imperative to realize that cultural diversity should be taken as a tool for better organizational progress rather than a managerial problem and if effectiv
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ely managed, it can be a key to gain competitive edge and success

    References

    Bhatia, S., K., & Chaudary, P., ( 2003),’Managing Cultural Diversity in Globalization- Key to Business Success of Global Managers- Insigh
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ts and Strategies’, New Delhi: Deep & Deep Publication Pvt Ltd

    Cascio, W., F., (1995), ‘Managing Human Resources’ International Edition, US: McGraw Hill.

    Cox, T. H., & Balke, S., (1991), ‘Managing Cultural Diversit
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y: Implications for Organizational Competitiveness’ Academy of Management Executive, Vol 5, Issue 3, August 1991

    Nankervis, A. Compton, R., & Baird, M., (2002) ‘Strategic Human Resource Management’. 4th Edition. Vic
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    toria: Nelson Australia Pty Limited

    Papers For You (2006) "P/HR/188. Views on diversity management", Available from Papers4you.com [19/06/2006


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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