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There are two questions I’m often asked: “What makes a great company?” And, “What makes a company a great place to work?”

After 23 years, my answer’s still the same. Great people. I’m talking about the ones at the bottom, in the middle, and those

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at the top. In all departments. Everyone.

But it’s up to the leader—the entrepreneur, owner of the business, president or CEO—to make his or her company a great place to work. Creating an organization that gets rave reviews from their employees. Where

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

everyone has a great time at work.

And here’s what else you get: A place that attracts and retains the best talent. With higher levels of customer satisfaction and loyalty, increased productivity and profitability. Just great stuff.

Creating a great

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

place to work.

So what if your company isn’t on FORTUNE magazine’s “100 Best Companies To Work For In America” list? The annual ranking of companies that rate high with employees, like: American Express (37), CDW (34), Genentech (1), Intuit (43). And

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the 96 others.

Not to worry. If you work hard enough, you just might make the list. Maybe next year?

“Any company or business can be a great place to work,” according to The Great Place To Work® Institute, Inc.—a San Francisco-based research and managem

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nt consulting organization.

The GPTWI’s approach is based on the major findings of 20 years of research—that trust between managers and employees is the primary defining characteristic of the very best workplaces.

At the heart of their definition of a gre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at place to work—a place where employees "trust the people they work for, have pride in what they do, and enjoy the people they work with"—is the idea that a great workplace is measured by the quality of the three, interconnected relationships that e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ist there:

● The relationship between employees and management.

● The relationship between employees and their jobs/company.

● The relationship between employees and other employees.

It all starts with Trust…and goes from there.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Trust is the essential ingredient for the primary workplace relationship between the employee and the employer. According to the GPTWI model, trust is composed of three dimensions: Credibility, Respect, and Fairness.

Credibility. Cr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dibility means managers regularly communicate with employees about the company's direction and plans—and solicit their ideas. It involves coordinating people and resources efficiently and effectively, so that employees know how their work relates to the co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pany's goals. It's the integrity management brings to the business. To be credible, words must be followed by action.

Respect. Respect involves providing employees with the equipment, resources, and training they need to do their job. It means a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ppreciating good work and extra effort. It includes reaching out to employees and making them partners in the company's activities, fostering a spirit of collaboration across departments and creating a work environment that's safe and healthy. Respect mea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s that work/life balance is a practice, not a slogan.

Fairness. At an organization that's fair, economic success is shared equitably through compensation and benefit programs. Everybody receives equitable opportunity for recognition. Decisions on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hiring and promotions are made impartially, and the workplace seeks to free itself of discrimination, with clear processes for appealing and adjudicating disputes. To be fair, you must be just.

Pride and Camaraderie. The final two dimensions of th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Institute's model relate to workplace relationships between employees and their jobs/company (Pride), and between the employee and other employees (Camaraderie).

The wonderful “blurring of the lines.”

As companies become great, the d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vision between management and labor fades. The workplace becomes a community. Employees take pride in their job, their team, and their company. They feel that they can be themselves at work. They celebrate the successes of their peers and cooperate with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

others throughout the organization.

People take pleasure in their work—and in the people they work with—in a deep and lasting way. They want to stay around for their careers.

In a great workplace, how people are treated adds significantly to the competi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ive advantages that come to the organization. GPTWI research covering the nation's best employers for FORTUNE magazine's "100 Best Companies to Work for in America" annual article confirms that these great workplaces benefit from the following:

● Re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eive more qualified job applications for open positions.

● Experience a lower level of turnover.

● Experience reductions in health care costs.

● Enjoy higher levels of customer satisfaction and customer loyalty.

● Foster greater

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nnovation, creativity and risk taking.

● Benefit from higher productivity and profitability.

This article is based on information attributed to The Great Place To Work® Institute, Inc.—a San Francisco-based research and management consultancy.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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