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Action learning provides a structured approach to making progress on difficult and sometimes emotive issues. Taking part in an action learnin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g set can help improve skills vital to leading a business forward, namely:

Being objective and making decisions

Improving listening and que

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tioning

Creating the climate for purposeful discussion

An action learning set normally numbers between 5 and 7, and at the start is facilit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ated to give the group a good foundation. Each member of the group gets a period of time to explain their issue, and then gets questioned by

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he rest of the group. Each member of the group can take a turn. A good set has trust between the members, a good set of ground rules that hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

been adopted, and individuals learn to ask the right questions so that another member of the group can make good progress.

They probably le

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arn this from each other.

Action research is quite similar. Using similar questioning and listening techniques it may be possible to make pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gress on an issue that has been difficult to resolve. Again the key is asking the right question, and exposing yourself to an answer that may

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be uncomfortable.

Within action learning having the right sort of climate is important. Trust is key to this. For instance if you were havi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng a meeting and the following signals were given, how would you feel?

1.‘I’m judging you’

2.‘I’m in charge’

3.‘I can manipulate you’

4.‘

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t give a damn about you’

5.‘I’m superior to you’

6.‘My mind is made up. Nothing you can say will alter it’

(Gibb, J, (1961). Defensiv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

communication. Journal of Communication, 11, 141-148)

One of the problems of considering joining an action learning group is that it could

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be uncomfortable and public, at least with the other group members. Another Gibb (AA Gib, Enterprise Culture 1987), suggested that entreprene

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs focus on active learning and the opportunity (amongst other factors). An interesting debate is whether entrepreneurs have learnt these ski

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ls through experience, or possess them naturally as they are inquisitive.

If this is so - that suggests that good business people are able t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o create the climate in which they can learn from others.

Many small business owners find creating the right environment quite difficult, es

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ecially if it might involve some aspect of change on their behalf. This manifests itself in frustration, anger, submissiveness and fails to c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eate the right climate. This in turn may expose them to making comfortable decisions and not succeeding in the way they would have liked.

Al

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

though many action learning sets are set up with the aid of a facilitator, the intention is for a set to be self sustaining. With no outside

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elp.

This makes them very cheap, and an environment where you can learn some of the fundamental skills needed to be an effective businessman

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Jack Mitchell was my first boss at the great and or grand Remington Arms Company. Remington was the industry leader back then and I imagine they still are today. Jack had a powerful secret to keep all of us creative types pulling together. His secret was four powerful questions that helped us focus our advertising program and they will help you focus yours! Enjoy!

Why Interview? The whole interview process is a mutual exchange of information between both parties. You and the company need to be sold on each other for there to be a win-win situation that makes all parties happy.

Put yourself in the shoes of the employer for just a minute. He or she is faced with one of three choices after interviewing you: 1. Hire you 2. Continue interviewing others, or 3. Reject you Your job is to get the employer to hire you!

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