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You are here: Home > Business > Management > How To Hire Creative Employees - but Only if you Really Need Them! |
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Digg It - How To Hire Creative Employees - but Only if you Really Need Them!
Creativity in companies has resulted in innovative breakthroughs that vastly improve people’s lives while growing business profits. 1st Example: Airports became a lot busier after someone created airplanes. Before that, people just sat around airports reading newspapers while drinking coffee and w According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ondering how they could travel to another city. 2nd Example: Bowling became much more popular after some creative soul came up with the idea of putting pins at the end of the alley. Previously, bowlers became bored just rolling the ball down the bowling alley. But, seriously, some jobs require cr ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ative or innovative employees – and some jobs simply do not. Widespread Hallucination of Managers Many managers tell me they want creative employees. When I ask for reasons, they give a subjective opinion, typically hallucinating that creativity is inherently good, they want creative employees. W lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. hile that sounds nice, it simply is not based in reality. Just because managers desire creative employees in specific job does not mean success in that job requires being creative! Best Way to Tell If a Job Requires Creative Employees Objective measures usually help managers more than subjective o here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe inions. So, the best way to tell if a specific job requires creative employees is to have successful employees take a test that measures creativity. This “benchmarking study” objectively shows you test scores of successful employees in a specific job. 2 Test Scores Gotten by Highly Creative People d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro Let me summarize all the research ever conducted on creativity! Being a creative person boils down to possessing two key factors: 1. Motivation to do creative work 2. Flexibility in following rules and procedures For instance, the “Abilities & Behavior Forecaster™ Test” evaluates job a ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc pplicants on 19 work-related factors. Combining two of these 19 factors reveal if a person is creative: 1. High test score on the test’s Creativity Motivation scale, e.g., score 8 – 11 points 2. Low score on the test’s Following Rules & Procedures scale, e.g., score 3 – 6 points This ma easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi es a ton of sense: If you think about it, being creative boils down to (a) feeling motivated to do creative work while (b) not always following rules! So, if the “benchmarking study” of successful employees in a particular job show superstars’ test scores are high on Creativity Motivation scale and nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically low on Following Rules scale, then this is clear: Success in that job requires a creative employee. On the other hand, the opposite – (a) low score on the test’s Creativity Motivation scale and (b) high test score on Following Rules scale – indicate that job does not require creativity. Methods t and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ Predict If Job Applicant Is Creative? Managers have two main ways to predict if an applicant is creative. 1st Method = Pre-employment Test You can use a test created for pre-employment testing, and make objective, customized predictions based on your company’s “benchmarking study” results. For i ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi stance, an applicant who scores high on the test’s Creativity Motivation scale plus low on Following Rules scale has scored (a) similar to “superstars” in the job and (b) like creative employees. [2nd Method = Certain Interview Questions Many managers ignorantly try to assess creativity in the job ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a interview by asking ridiculous closed-ended questions like this: “Have you done creative work?” or “Are you creative?” Of course, any applicant who has an IQ above room temperature knows the answer the manager wants to hear – even if the applicant does not have a shred of creativity! A better inte dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod view question is a vague, open-ended question, such as “Tell me about a problem you helped your previous employer overcome. What specifically did you do?” This question does not reveal to the applicant that the interviewer is evaluating creativity. Plus, you hear if the applicant describes creativ cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin e – or non-creative – methods to solve problems. Note: Unfortunately, evaluating interview answers is much more subjective and difficult than evaluating pre-employment test scores. Examples of Jobs Requiring Creative Employees Based on many pre-employment test “benchmarking studies” of successful tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen employees I conducted, here are examples of jobs requiring creativity (high score on Creativity Motivation plus low score on Following Rules): - Artists (at design company) - Supply-chain managers (at healthcare company) - Directors (at retirement-communities company) - Admini t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel trative Assistants (at headquarters of a company) - Leaders of highly profitable organizational change (discussed in my “Absolutely Fabulous Organizational Change™” book) Fact: Most jobs require low levels of creativity. Here are jobs the pre-employment test “benchmarking studies” found did ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust not require creativity: - Accounting employees - Customer Service Reps (at building supply company) - Regional Managers (at big restaurant chain) - Sales Reps (at distribution company) - Store Managers (at convenience store chain) Of course, never rely on other compani y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products s’ test “benchmarking studies” when you hire employees. Instead, arrange to have test “benchmarking studies” conducted on your company’s employees. Then, you confidently can focus on hiring applicants for each job who score as creative – or uncreative – as your company’s “superstar” employees. War . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ning about Hiring Creative Employees What happens if you hire creative people for a job in which “superstars” are uncreative? Creative employees will feel appalled at how little they can use their creativity! Result: They will feel dissatisfied and frustrated, which is the dangerous recipe for lo elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip productivity and turnover. Point = Only hire creative people for jobs that truly require creative employees, as revealed in your benchmarking study using a test that accurately measures creativity plus other “make-or-break” work behaviors and mental abilities. © COPYRIGHT 2006 MICHAEL MERCER, PH.D tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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