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When you think of a true leader do you envision someone with the quiet confidence of Michael Dell or the blatant arr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ogance of Donald Trump? In the competitive world of business a reserved attitude of humility can often be misinterp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eted as a sign of weakness. However if you’ve ever negotiated with a truly confident and humble person you’ll find t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at their resolve is often much greater than the feigned confidence of the arrogant.

Great contrasting examples of c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onfidence vs. arrogance as it applies to leadership would be the quite confidence of World War II General’s Omar Bra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ley and Dwight Eisenhower vs. the often outrageous arrogance of General’s George Patton and Douglas MacArthur. All f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur were great strategists and tacticians, but two of the four definitely went down in history as better leaders who

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

commanded greater loyalty and respect from peers and subordinates alike.

The truth of the matter is that few things

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have inspired and motivated me over the years like the quiet confidence and humility of great leaders. I would much

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ather listen to the self-deprecating humor of confident person making fun of themselves than the mean spirited attac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s of an arrogant person waged at someone else’s expense. More importantly, I would much rather work for, or along si

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

de of, the understated than the overstated.

While arrogant people can and often do succeed in business I believe th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t it comes at a great personal and professional cost. Arrogance rarely results in lasting relationships built on a f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

undation of loyalty and trust. Rather arrogant people typically find themselves surrounded by exploitive individuals

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

who are all to happy to ride the “gravy-train” in good times, but at the first sign of trouble all you will see is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

heir backs as they run for the hills.

The confident also succeed in business, but not at the expense of others as d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the arrogant. You’ll find confident leaders have broader spheres of influence, attract better talent, engender more

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

confidence, and earn more loyalty and respect than do those that lead with solely with bravado.

If what you’re see

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing is lasting relationships, long-term success and quality of life in and out of the workplace then you will be bet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er served to forego the pompous acts of the arrogant for the humility and quiet confidence displayed by true leaders

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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