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With the pending severe worker drain prompted by boomers in full or partial retirement, keeping good employees has never been more critical. The most significant word in retention, however, is "engagement". Too many workers a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re present but their imagination, spirit and creativity have departed out the door with disillusion.

Consider these top five actions that pull the plug on employee energy:

1. Be a know-it-all and discount the input of other

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

A new senior level manager was brought into an organization. When department heads met with him, he proclaimed "lower cost, higher quality, more sales". He asked for their input and then immediately dismissed whatever they

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

said. The fact that he had never worked in this particular industry had already prompted skepticism. The department heads, whose support and knowledge are critical for a turnaround, have departed in droves while those who are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

taying just shrug their shoulders and say they'll hunker down until they find something else.

2. Never admit mistakes.

The worn phrase from the old movie Love Story proclaimed, "Loves means never having to say you're sorry.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

As wrong as that advice is for intimate relationships, it is just as stupid in business. When ego and arrogance replace the realities of a decision, employees watch in dismay. The operating plan becomes mired in finding way

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s to justify action rather than admitting error and looking for a new, more promising direction. The cost overruns on building a large golf course were huge because the senior manager refused the input of his department heads

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd then spent thousands trying to cover up design flaws.

3. Act first and think later.

The ready, fire, aim approach of shoot-from-the-hip-and-think-later is all too common in our 24/7, do-it-now world. The results can be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

disastrous - particularly if the vehicle for action is e-mail. E-mail now stands for escalation and error. The person who blasts off a response without carefully considering the tone and the names on the distribution list can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find himself spending time and energy undoing collateral damage. The more critical the relationship and/or the outcome of the action, the greater wisdom is in carefully measured actions and more likely than not, face-to-face c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nversation.

4. Create an inner circle that thinks alike.

Howell Raines, executive editor of the NY TIMES, was the subject of a 17,000-word article that appeared in the NEW YORKER in June 6, 2002. It was a brutal expose, pai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nting a documented story of him as an arrogant bully who played favorites, listened only to a few people and pummeled far too many. When folks outside of his inner circle tried to tell him their concerns regarding Jayson Blair

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the now infamous fabricator of new stories, Raines ignored them. His resignation from the NY TIMES speaks to the danger of that inner circle.

The higher the stakes, the more critical it is to have input from people with var

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ious points of view and different ways of responding to a situation. If a CEO puts people around her who merely parrot her beliefs, the organization is being led by lemmings. And if the inner circle is of a ready-fire-aim ment

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lity, there's no caution in action. If the inner circle mirrors a slow, all-the-facts-first mentality, the organization might miss critical opportunities and be too slow to respond to a changing marketplace. Organizations sho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ld consider using assessments in order to understand the behavioral diversity of the team.

5. Say one thing and do another.

A high-tech manufacturing company in Southern California announced significant layoffs because of p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oor performance. Every budget item was to be scrutinized. The following weekend, the CEO took the top management team away to the Ritz Carlton in Monarch Beach so they could ponder these new realities. Care to guess how fast t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e employees got wind of this "cost-saving" move? Or how about the professional services firm that proclaimed mandatory attendance and then repeatedly ignored a senior consultant who only showed up when he "felt like it".

If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you want to model truth and trust, ask the people around you how often you engage in these behaviors. And if you are not happy with the answers, DO something different. You might also need to bring in an external coach to help

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you with the process. The results: you win and the organization wins.

(c) 2006, McDargh Communications. All rights reserved. Reprints are welcomed so long as the article and by-line remain intact and all links are made live

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora’s box. But for the sake of argument, let me add a caveat to that saying: “The customer is always right, even when they’re wrong and you know it.”

This is a case study to sharpen your skills at forecasting and break-even analysis. To get the most from it, try to work it on your own before looking at the answer.

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