Digg It - Business

This is sometimes described as learning to say 'Yes, and .. .' rather than 'Yes, but ... '. Any new idea may includ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e lots of problematic elements, and the newer the idea, the more problematic it is likely to be. It is therefore ve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ry easy to kill ideas by highlighting their weaknesses.

However, this will often 'throw the baby out with the bath

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

water'. Even the silliest, weirdest or most impracticable of ideas will contain one or two per cent of potentially

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

viable material or can be used as what de Bono referred to as an 'intermediate impossible' - a stepping-stone to o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ther, more directly usable ideas.

'Building' techniques are extremely powerful, often very portable and can have v

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ery positive secondary effects:

They allow you to take virtually any input - a random piece of news, a n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onexpert's misunderstanding, a tedious discussion with the office bore or an accidental meeting - and get useful id

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eas from it.

They can help you to remain attentive and interested longer, and more often.

The o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ther people involved will also tend to feel encouraged by having their tentative ideas valued and being helped to b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ild them into realistic and acceptable plans.

This is the kind of experience that people want to try agai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n, from which they learn a lot and which leaves them valuing you and the organisation.

Here are some s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uggestions that people often find useful for building on existing ideas:

Give priority to the useful asp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ects ('Yes, that idea would let us .. .').

Express problematic aspects in a form that allows them to be t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ackled ('That idea raises an interesting problem. I wonder how we could .. .').

Combine the idea with oth

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er ideas.

Transform the idea in various ways (e.g. bigger, smaller, reversed, changed roles).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

epresent it in a different medium (draw it, role-play it, sculpt it, etc.).

Reframe the idea (i.e. see it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

from someone else's viewpoint, from a different hierarchical level, in different contexts or on different time-sca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

les).

Use the idea to start a train of thought (in which case many of the other building mechanisms may b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e at work in a more or less automatic way - the more practised you are, the more automatic they become).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Becoming an entrepreneur and small business owner is not for everyone. For many people, the very thought of not having a steady paycheck is enough to put them off. For others it's the cost of starting a small business, paying for health insurance, social security, and benefits that do them in. Still, for the fortunate few who feel the call of the preneur, this is about as exciting a time as it gets to start up and launch your new business!

The facts are, as stated by the Small Business Administration, 80% of small business start ups close within the first five years. But, maybe you and your idea are different and you are prepared to beat the odds. If you still want to give it that ol’ college try read on.

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Digg It - Build Up, Don't Knock Down

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