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Digg It - Our Growing Dependency on Mass Mediocrity
"The state of the art is whatever Microsoft says it is."
- Bryce's Law
INTRODUCTION
Have you ever been looking through a mega-hardware store/garden shop and not been able to find precisely what you are looking for? Instead, you settle for something else which you take home, try it, and regret having
INTRODUCTION
Have you ever been looking through a mega-hardware store/garden shop and not been able to find precisely what you are looking for? Instead, you settle for something else which you take home, try it, and regret having
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
purchased. Instead of returning it though, you think it is not worth your time and throw it in the
garbage. Not only is the exact merchandise not available, merchants even go so far as to make the item difficult to return in order to discourage you from doing so. Even if you do, there is a penalty fee as
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ociated with it. You're stuck and you learn to live with it.
There is a growing trend to accept second class workmanship. For example, it is no longer a surprise to us if something doesn't work properly or is late in delivery. Instead of finding it intolerable, we simply accept it. And this is the mindset
There is a growing trend to accept second class workmanship. For example, it is no longer a surprise to us if something doesn't work properly or is late in delivery. Instead of finding it intolerable, we simply accept it. And this is the mindset
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
most businesses are hoping for.
Understand this, it is the middle class that fuels a country's economy. It is the middle class that purchases the products and services en masse. As such, the middle class is the impetus for mass production. By carefully manipulating the wants, desires and purchasing attitud
Understand this, it is the middle class that fuels a country's economy. It is the middle class that purchases the products and services en masse. As such, the middle class is the impetus for mass production. By carefully manipulating the wants, desires and purchasing attitud
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s of the middle class, merchants and
manufacturers can maximize their profit margins. They also know it is not necessary to sell a high quality product (which adds to costs) but, instead, simply offers what the public will accept.
Years ago, when we purchased something, we expected it to be durable and wor
Years ago, when we purchased something, we expected it to be durable and wor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
according to expectations. We no longer think this way. This is why manufacturers carefully build in planned obsolescence into their products. They don't want you to buy it once, they want you to buy it over and over again.
STATE OF THE ART?
I laugh when I hear people bragging they have the latest from M
STATE OF THE ART?
I laugh when I hear people bragging they have the latest from M
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
crosoft. They honestly believe it is the best that money can buy. But is it really? Let me give you an example. Back in the 1990's, IBM introduced its OS/2 operating system for the PC platform. Frankly, OS/2 was years ahead of itself. Not only did it have a fine Graphical User Interface (with a true obje
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ct oriented desktop), it also included preemptive multitasking, crash protection, a vastly superior file management system, multimedia, Internet access, Java support, etc., etc.
Microsoft, on the other hand, offered Windows 3.x which provided a simple Graphical User Interface for DOS (which most people were u
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing at the time). Over time, enhancements were added and the product was superseded by newer versions entitled Windows 95/NT/98/ME/2000/XP, all at ever-escalating prices.
Whereas consumers perceived OS/2 as a radical departure from their DOS environment, Windows appeared less threatening and affordable. In
Whereas consumers perceived OS/2 as a radical departure from their DOS environment, Windows appeared less threatening and affordable. In
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eality, people have paid Microsoft more than quadruple for Windows than what they would have paid IBM for OS/2. But Microsoft's forte is in marketing where they carefully spoon-fed their product to the public in smaller mouthfuls and captured the "mindshare" of the middle class. Even when
Windows started hi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cupping errors, people were taught that this was to be expected from a high tech product. And people accepted it. Today, OS/2 is all but forgotten and Windows dominates the PC world.
Microsoft has used similar tactics in marketing products that compete with Lotus, Real, Turbotax, and Adobe. Basically, thei
Microsoft has used similar tactics in marketing products that compete with Lotus, Real, Turbotax, and Adobe. Basically, thei
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
initial offering can be described as primitive at best but it is sold for next to nothing (thereby setting the hook for the consumer). They then issue subsequent releases of the product at ever-increasing prices until they dominate the market. I would wager you that Microsoft's research and development budg
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t (against gross sales) percentage-wise is vastly lower than their
competitors. No, their forte is shrewd marketing to the middle class and controlling its "mindshare." Windows, therefore, is an excellent example of a product tailored to the middle class. It is not necessarily state of the art, it is what
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
he general public perceives as state of the art.
As an aside, to this day, I still prefer the reliability and performance of my OS/2 machines over Windows.
We see similar instances of manipulating the public in other areas as well, from everything from cell phones to automobiles. Foreign manufacturers have
As an aside, to this day, I still prefer the reliability and performance of my OS/2 machines over Windows.
We see similar instances of manipulating the public in other areas as well, from everything from cell phones to automobiles. Foreign manufacturers have
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
taken notice as well. Whereas Japanese and German cars were once considered a joke, they now dominate the industry.
We also see this same phenomenon in the information systems of our companies. System hiccups are commonplace, as are project cost and schedule overruns. So much so, that the end user communit
We also see this same phenomenon in the information systems of our companies. System hiccups are commonplace, as are project cost and schedule overruns. So much so, that the end user communit
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hasn't just lost confidence in the IT development staff, they expect such problems to occur.
A lot of this can be blamed on the decline of craftsmanship over the years, but more importantly, the consumer has been conditioned to accept screw-ups.
For example,
A lot of this can be blamed on the decline of craftsmanship over the years, but more importantly, the consumer has been conditioned to accept screw-ups.
For example,
- People ACCEPT inferior workmanship; we
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
no longer have high expectations.
People ACCEPT delays and cost overruns.
People EXPECT products not to have a long life cycle.
People ACCEPT shoddy service (heck, we'll even tip people for bad service).
In other words, the intolerable is now tolerable and business is counting on the mid
In other words, the intolerable is now tolerable and business is counting on the mid
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
le class accepting mediocrity. Is it that we no longer know how to make durable goods anymore or do we not want to?
CONCLUSION
As we should all know by now, business caters to the middle class. And they spend a ton of money on research to know precisely what the public wants and how they perceive things.
CONCLUSION
As we should all know by now, business caters to the middle class. And they spend a ton of money on research to know precisely what the public wants and how they perceive things.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ore importantly, they have subliminally brainwashed the public's perceptions over the years whereby our search for excellence has
been supplanted by the acceptance of mediocrity. Consider this, we now live in an age of electronic communications (cell phones, faxes, the Internet), but does anyone take the tim
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to express their outrage? Far less than you might think.
Like it or not, we are being conditioned to accept mediocrity and are becoming more dependent on it each passing day. It seems the more high-tech we go, the more problems we encounter, and the lower our expectations get.
I guess misery loves company
Like it or not, we are being conditioned to accept mediocrity and are becoming more dependent on it each passing day. It seems the more high-tech we go, the more problems we encounter, and the lower our expectations get.
I guess misery loves company
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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