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In business as in life, forces are at work that determine the outcome of things.

These forces, for wa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt of a better name, are psychic forces.

I would like to wax on two of them here for a moment, as the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y pertain to something that you may find highly relevant. They are the forces that determine failure

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and success.

While life is too complex to identify these two forces as the only ones, they are elemen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tal enough to have a major impact.

The first force is called the gathering force.

The second force i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s called the scattering force.

They are diametrically opposed to each other; use the first, and you w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in; use the second, and you lose.

The gathering force is focus and attention. When you use it, you a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re in the right mood, doing the right thing, with the right people. You have a vision, a plan, the ri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ght knowledge and skills, and apply the appropriate action. You learn from feedback, whether positive

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or negative, adjust to it, and move forward with your venture. There is cooperation, harmony, and ev

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

en love when you use the gathering force.

The scattering force is lack of focus and inattention. Whe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n you use it, you are in the wrong mood, doing the wrong thing, with the wrong people. You have no vi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sion, a vague plan, insufficient knowledge and little or no skills, and act impulsively. You fail to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

learn from feedback, either ignoring it or taking it personally, fail to adjust to it, and make no pro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gress with your venture. There is conflict, disharmony, and various levels of hatred when you use the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

scattering force.

Of course, people don’t use the scattering force intentionally. It just seems to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

happen. It is an inchoate, unformed, and eventually chaotic state; while there is an attempt at order

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, it is insufficient, the center does not hold, and things fall apart. The result is bitterness, hatr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed, and rejection of all learning and understanding.

Since you are now more fully aware of the value

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of the gathering force, you can use it to play winning games and to abort losing games and start over.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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